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NONLINEAR DIGITAL INSTRUCTIONAL DESIGN OVERVIEW

ONE NONLINEAR ASSIGNMENT WILL CHANGE INSTRUCTION AND LEARNING.

ASK THE PROFESSOR A QUESTION NONLINEAR DIGITAL INSTRUCTIONAL DESIGN.

CREATIVE NONLINEAR DIGITAL INSTRUCTIONAL DESIGN TRIAD.

NONLINEAR DIGITAL INSTRUCTIONAL DESIGN.

NONLINEAR DICTIONARY INSTRUCTIONAL DESIGN.

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NONLINEAR DIGITAL INSTRUCTIONAL DESIGN REAL LIFE LEARNING.

NONLINEAR DIGITAL LEARNING FINAL PAPERS JOB AIDS.

NONLINEAR INSTRUCTIONAL DESIGN INDIVIDUALIZED TESTING.

NONLINEAR INSTRUCTIONAL DESIGN CASE STORIES .
REAL CASE STORY JAMES L FISHER LTD REPORT ASSESSMENT.

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ONE NONLINEAR ASSIGNMENT WILL CHANGE INSTRUCTION AND LEARNING

The Reign of the Memorizers Has Ended
I Hope


Photo of Dr. David Morris 3rd Grade

Our Western Industry and Military Has Been Organized Around Linear Memorization

It is shocking for the Western professors and teachers to find out that people never hear or understand anything that is said to them in the same way. We live in the fantasy that everything that is said, seen, and read when repeated exactly represents that learning has occurred. We have damaged generations of people with the idea that if a person cannot answer exactly as we think they should, these people have not learned.

We have turned over the leadership and rewards of our society to those born with genetically good memorization skills. Memorization skills do not mean that any other human attributes are present. Trained perhaps educated no. The memorizer devotees now advocate that their should be only one correct answer to all questions. No child left behind that can memorize.

If you do this research for yourself you will never be the same. You may have to keep doing the same destructive things to your students but you will have changed. I have made small changes and identified in red points for you. I did not edit so you would believe that they are actual examples.

The Old Way Of Creating Linear Student Assignments

Education in the United States holds the story that everyone marches in lock step to attain the same exact information.

Findings and student work are not shared among fellow students. Each student compete against each other. The teacher grades students to determine some type hierarchical order. What would happen if it was all in the sunlight.

This current testing model that is following a military training model that began in the Roman Empire. The US Army has had this year 2007 to change their manual and consider that people and knowledge are not linear, hierarchical, and predictable. The forced military change will trickle down to corporate training and a long time from now perhaps mass education.

New Nonlinear Student Assignment

This simple assignment will change instruction and learning in the world. The results shock both professors and students. I have given this assignment for many years and it has consistently revealed the same outcome.

The assignment can be given to any number of students that share a common class experience. Students are asked to write down 20 things that they find important and wish to remember from class presentations, films, internet, and guests. Each of the 20 items should be written in one sentence or less. The sentence form is not even required. If the student has more than twenty they are asked to please cross out those that they consider to be less important to them for assessment purposes. For their personal use that can put down as many as they wish.

Students are asked to not second guess the professor's presentation. There are no correct or incorrect answers to what should be part of each student's selection. I is their choice alone. The student should take each of their twenty items and link them to a marketing term found in the textbook, web, or in class. If any student has difficulty in identifying a related marketing term to what is said they can simply ask me anytime. Including at the exact moment they write down any choice. Each presentation to students and the 20 items should be separated, numbered, dated, and put into digital form for e-mailing.

The first time this assignment is presented I usually ask students to write down five examples as practice in a particular time frame. I then go over and attempt to make sure that everyone contributes and understands the assignment. Students are asked to e-mail me their class assignment of 20 for that day for me to make sure that they are doing the assignment as requested. If a student misses any class they are asked to not make up or borrow from someone else's work. Just write missed class and the date between the classes that they attended.

All students are asked to share their e-mail with all other students that allows each of them to contact everyone else in the class. If a student wishes they can make up their own e-mail just for this assignment.
When the course has two weeks left all students are asked to send their assembled class items with their definitions by e-mail to all their fellow students and me.

Nonlinear Assignment Explained

Each student

The assignment for each student is to identify the differences and similarities of received and identified data from each classmate by class date. Students should compare their own selections and definitions with those of others for each of the classes.

No student answer or definition is considered to be better than any other one. The assignment is just for each to assess their findings in depth.

The student should assemble their findings by date in report form.

After the dated assignments are assessed the student should write their own conclusions derived from their findings on the entire assignment. Each student should also identify suggestions for improvement of this assignment in the future.

Each student's final paper is then e-mailed to the teacher individually and separately.  Make sure that your name, class, and date is identified on the e-mail sent to the professor. Fellow students may then e-mail findings to all their classmates. If you do not reveive a grade it is proably that you

When the assignment is sent to the professor and fellow students each student receives 100% of the available points for this assignment.

Nonlinear Assignment Rational

This exercise is to identify if it is possible to transfer exact meaning to any group of individuals.

Final Papers

Student 1 Final Research Paper

Many other ways this paper may be conceived.

Professor David Morris Marketing Fall 2006

Marketing Final Paper Report:

Personal assessment: Evaluation, method and comparison with the rest of the students in the class. The method I used for the comparative analysis of the 4 marketing classes (200 terms) with the rest of Marketing Students materials.

I selected I sample of 10 students and I named student1 to student10. I used excel spread sheet to put in the data I collected from reading the samples 200s terms I gave 1 if matching term to my term or close to what I understood from Dr Morris lecture and the text book, and I gave a 0 if the term is very far from what I heard and understood.

The numbers I collected reflected that different interpretations from class1 to class4; the results are related more to each class not to each student.

For example: class / student data sheet shows that student 1 matched about 22 terms from class1, and 31 terms from class 4 so through the four classes students1 matched almost 50% of my terms.

student1
class1 22
class2 19
class3 27
class4 31
Matching terms per student% 49.5

I repeated the same technique for the other students of my sample

student2
class1 27
class2 23
class3 29
class4 33
average per student% 56

student3
class1 24
class2 20
class3 25
class4 32
average per student% 50.5

student4
class1 29
class2 22
class3 28
class4 36
average per student% 57.5

student5
class1 18
class2 26
class3 29
class4 35
average per student% 54

student6
class1 14
class2 13
class3 28
class4 34
average per student% 44.5

student7
class1 16
class2 22
class3 29
class4 33
average per student% 50

student8
class1 26
class2 28
class3 31
class4 34
average per student% 59.5

student9
class1 24
class2 25
class3 32
class4 32
average per student% 56.5

student10
class1 22
class2 24
class3 27
class4 31
average per student % 52

Each sheet shows that the number of matching terms is ascending from class1 to class4. No significant rule from student1 to student10.

The question I asked myself is why is it ascending but not descending?

During our last class some of the students I spoke to had mentioned that class3 and class4 almost all the students wrote down the same ideas from Dr Morris lecture and linked them almost the same way to the marketing term.

From my personnel experience, as I came in late class1, I stayed in the classroom until the break believing that I was in the wrong classroom. I tried to link what I was hearing from Dr Morris to any thing I know about marketing and I couldnt. I walked in the class Dr Morris was talking about Cinderella story Romance of the Three Kingdoms 600 AD, and I felt puzzled ; if this is marketing why are we learning about the history of a story? Very amazing course!

When I registered for MK I was certain of what to expect based on my limited knowledge in the area. I expected the teacher to give us lecture based, if not limited, on the contents of the textbook recommended by the school and do homework as the professor goes through the chapters and some handouts related to marketing for us to read, I also anticipated the assignment, tests and final to be based on the textbook and handouts.

Generally speaking my idea of marketing was totally different from what I learned through the five classes of MK by Professor Morris. Every class, I discovered new thoughts and areas more interesting than what I knew before. The idea of being limited to the terms, concepts and definitions of Principles of Marketing textbook, vanished completely since the second class. Subjects and areas we covered in class were not mentioned in the book, but were Dr Morriss personnel experiences from his travels, his meetings with other people from different areas of the world, his long years of expertise and knowledge and specially from his willingness to help students, listen to them and discuss their concerns with pleasure. It is pretty interesting teaching method.

Personally, I felt challenged at the beginning of the class and I did not know why? After first class and second class I used to leave school happy and enriched with new subjects that I discussed with friends and family like the Glitter and Greed about diamonds, I had no idea about diamonds industry, the conflict over diamonds and how it generated millions of dollars used to buy arms for groups in Africa.

I was very hesitant on buying the textbook because of the price, and I looked for an older edition in the library but couldnt find one, so I asked myself so many times if it is worth the price, and what if I buy it and the professor thinks it is a stupid book like my accounting teacher said after I spent 163.00 dollars on a book he thinks it was not helpful. I did not buy the book and I borrowed Storytelling book by Dr Morris. I frequently visited Dr Morriss website, marketingandstorytelling.com, I for help from classmates and paid more attention to media regarding marketing, it was very beneficial and helpful to me.

I feel different about marketing and the technique that should be used in marketing. From the professors teaching and lecture I learned that marketing is not something we learn like A B C, but it is more than that. It became clear to me that I live in marketing, I use marketing and marketing uses me every day of my life. I look at the links that exist around us differently; as the professor covered a variety of subjects such as religion, how it is used to benefit the economy, military, the cooling and warming of the globe, languages, geography and more.

I believe that my 200 terms are equally important beside the Thermopylae the story the professor used to teach us about Thermopylae was fascinating and the way it is related to marketing is even more interesting than the story.

Student 2 Final Research Paper

This is not the only way that the assignment may be represented and answered.

Student's Response to Class Session 9/9/06. 

In review of the seventeen reports emailed to me, I have selected six topics at random to determine what my classmates reported as compared to myself. The results of this review are below. 

Selected Topics:

Marketing is Factual But Not Always Truthful.
 
Of the seventeen reports reviewed 11/17 or 65% of the class population had reported on this. Nearly all of the students had a different definition of the statement but I thought it was significant that the statement was noted by so many. 

In review of this topic I never really looked as marketing as being factual but not always truthful. I preferred to look at is as salesmanship. The goal is to move profitable business forward into the consumer hands. Doing this through marketing has been to goals of every business from the start. I believe that it is the customers responsibility to educate themselves in their buying decisions. 

Your assignment requiring us to find 25 of these truths was such an eye opening experience. 

Always be Diplomatic Be a Good Citizen. 

As with the first topic a total of 65% of the student population also had this topic on their list. Again the marketing term describing this topic was different for most students but, the fact that the subject was mentioned in the majority of the students reports was significant. 

I have thought hard about your discussion in class with the student who rudely challenged one of your statements. Your response to her was correct. If she did not learn how to be diplomatic in her statements before she gets into the meeting room she will never be able to push her agenda through. 

Marketing People Need to Look at History to Make Decisions. 
30% of the student reports had mentioned this subject. This represents a significant reduction in the number of students indicating this subject in their reports. Of the students who reported on this subject everyone had a different marketing term describing it. 

I believe it is important to look at the past to avoid making the same mistakes. Some companies spend an overwhelming portion of their time reviewing data while missing the focus of current trends. My past experience of working with the Quaker Oats company showed me how bogged down a corporation could get by reviewing history. By the time a decision was made on how to move forward they had sometimes missed an entire selling season. 

It is Smart to Take Resources From Your Enemy. 

59% of the class population listed this topic on their marketing list. Most students defined this subject as marketing strategy or just plain strategy.

My current company has become concerned at the number of our competitors who have copied many of our product features. Since our company did not have the insight years ago to trademark many of our product features we find very little recourse today. We have become so concerned with this problem that we have started to copy some of their differences so that we can appear to be keeping up with trends. 

Never Assume a Person Does Not Know What is Being Communicated. 

47% of the student population reported on this subject. Definitions of the subject were different. It was interesting to note that some students reported the statement as Never assume a person knows what is being communicated 

In business communication is key. I had an instance this week where my sales rep and I sat in on a meeting and walked out of the customers office with two different perspectives of what when on in the meeting. Careful communication but also careful listening is important to be successful in marketing. 

Themes May be Universal but the way They are Expressed is Unique to a Country or Culture. 

65% of the class reported this statement in their reports in one phrase or another. Most used a different definition to describe this phrase. 
I never looked at any perspective but our own. As we truly become a global society we need to better understand cultures in order to succeed. The amount of cultural diversification we had in our own classroom proves how important understanding this is. 

Class Session 09/30/06 

In review of the twenty one reports sent to me I have selected six subjects from my list at random to compare with other reports. The results of this comparison are below. 

Marketers Should View the World as Geographers So That They Can be Better at Marketing. 

43% of the class identified at least a variation of this subject. Different definitions were given for the marketing term used to describe this subject. 

In my undergraduate studies I had taken a class titled Cultural Geography It was an elective that actually became one of most favorite classes. I do agree that there are so many educated people that have a different perspective on things and by listening to them you will have a broader appreciation of the world. This will make you a better marketer. 
If You Understand Each Age Groups Life Experience You Will Be Better Able to Appeal to Them as a Marketer. 

Triggered by the discussion of Elvis Presley and Harry Chapin a full 48% of the class included this subject in their list of topics for definition. Again a different definition was given to describe this subject. 
I never thought that I was different than my peers. I can truly understand the importance of knowing your markets demography and background so that you can be effective in reaching them. I will always believe that Harry Chapin was one of the best singer song writers ever. Its a shame that todays generation have never heard of his music. 

Branding is a Way of Taking a Commodity and Making it Into Something Special.

57% of the student responses indicated a reference to the above statement. In this topic the majority of responses indicated Branding as the word being defined and the majority of students used almost the exact phrase above. 

Having worked for the Morton Salt Company I spend a great deal of my time convincing customers that I have a better product based on my brand. We currently have 55% share of the salt business (round can) even though we command a $0.10 -$0.15 price disadvantage versus our competition. The power of our brand allows us to have this price advantage. 

Corporations are Becoming More Psychopathic Where There is No Moral Conscious Anymore. 

57% of the student population in class referenced corporations as being psychopathic. Several students in this group named marketers psychopathic and not corporations. 

I once worked for a corporation who had a psychotic leader. It was not any fun when you saw him take out the soul of the business for the sake of short term profits. 

Corporations Do Advertise a Way of Life. They Create a Story They Want the Public to Believe is True

Only 4 students identified this phrase (19%). The above phrase was mentioned in a discussion about how corporations work hard to create a public image. 

We have a code of conduct that we need to follow anytime we are in public wearing any clothing with the Morton Salt logo on it. Our company is very concerned with the image that they have created. 

If Any Promotional Strategy is Identified as Marketing It Will Fail. 
57% of the class identified this statement. The majority of these students used nearly identical comments with the phrase. 

Marketing needs to be hidden.

If the general population feels as if they have been played than your marketing efforts will fail. We spend a great deal of time at our company making our advertising and promotional efforts transparent but effective. 

Class Session 10/21/06 

In review of the nineteen reports sent to me I have selected six subjects from my list at random to compare with other reports. The results of this comparison are below. 

The Original Key Holidays Were Summer; Fall, Winter & Spring Solstice.
 
Only 26% of the students reported on the original holidays. Many topics in their reports centered on our traditional holidays and not the original holidays. 

Personally I am thankful for these holidays so that I can get an additional day off from work. Most times I do find myself spending extra money during these days off. Thereby confirming the real purpose of the holiday season. 

Every Idea in a Group Has a Certain Amount of Power. This Power Can Change Depending on a Shift in the Internal Group. 

47% of the students responded about group dynamics in their reports. Additional reports included some mention of a group but did not speak of the power shift within a group.
 
It was four years ago that I accepted a promotion and moved to the east coast. The sales manager in the area felt that I did not deserve y promotion and immediately put me into a dead end job. He left the company two years later and the new manager saw my potential and now I am being promoted once again. Power does shift within groups and it is important to react to it when it occurs. 

The Asian Culture is Strongly Based on the Principles of Yin & Yang. 

47% of the class population referenced this important part of Asian culture. 

In Developing New Business Try to Use Ancient Trade Routes. By Using These Trade Routes You May be Able to Predict Consumer Movements. 
79% of the class mentioned trade routes and the importance of following these routes in developing areas to grow business. 

Transportation is key to success in moving products. Understanding the flow of goods and communication helps grow volume

When You Try to Increase the Value of a Product You Need to Take into Consideration Your Time and Cost in Improving the Item to Gain an Increase in its Perceived Value. 

37% of the students mentioned the factors needed to be taken into account when increasing a products perceived value. Many more students indicated by adding something to a product you would increase its value. 

I have always thought that building frames for sports jerseys was time consuming. I have never been able to make a large profit on each jersey once I factored my time. Many large companies could benefit from this knowledge. 

Children Have Great Power in the Purchase Decision by Nagging their Parents into Such Purchases. 

58% of the students responded about the impact children have in the buying decision by using nagging. Many more students indicated in other ways a childs impact in what is purchased in the household. 
This is why I am broke today. 

Class Session 11/04/06 

In review of the nineteen reports sent to me I have selected six subjects from my list at random to compare with other reports. The results of this comparison are below. 

Most all Innovations Were Directed, Motivated and Financed by the Government For Military Purpose.
 
63% of the class reported on the governments influence in business. Many others responded with discussions of specific government influences. 

Marketers need to capitalize on the governments product development. New ideas spawn new products. 

With the Need for Low Cost Products We Do Not Need the US to Produce Our Products and We Have Shifted to Foreign Sources. 

11% of the students indicated a shift in this countries dependency of foreign goods. 

The Internet has Changed the Structure of Industry All Over the World. 

58% of the class reported on the internet changing the structure of industry. Nearly the entire 58% reported by using almost the exact phrase. 

Governments Want to Control the Internet. 

42% of the class indicated the governments need to control the internet for their own purposes.
 
If You Dictate the Game You Win. 

53% of the class remembered this phrase. All of them used the phrase exactly as it was written above. 

I Put It On The Menu to See If It Sells. If Not I Take It Off. 

32% of the class made note of this quote. This quote is a very simple phrase that can be used to understand consumer behavior and meeting the consumers needs. 

I always called this the shot gun approach to pricing or product development. Since I am selling a commodity in my everyday life I always request the lowest price available to sell my product. Our marketing department insists on selling at a higher price. Until we get the price in line with competition we will not get the business. If we submit to a buyer a lower price after quoting a higher price our rapport with the buyer is gone. Real world product development costs for most consumer goods customers make it nearly impossible to produce a product without having a somewhat better than average chance for success. 

Section 2: An assessment of defining marketing terms from the first class to second. 

Defining marketing terms required a bit of effort. Having read the textbook it was easier to understand the presentations in class and to define a specific term to that presentation or comment the benefit of learning the material in this fashion was that it made you think more about the impact that marketing has in our everyday lives.
 
I did feel that it was easier to define a specific topic or phrase as the class session went on. I do not know if our definitions were correct and I feel that the definitions are totally based on the writers viewpoint based on how he/she interpreted the material presented. I think this was the most interesting part of the assignment What I thought was a simple cut and dry definition turned into a more complex matter after reading others definition. Obviously as future marketing people our job will be to learn how to get our point of view across to the largest audience in such a way that the largest target is receiving the same message that is needed to be conveyed. 

Section 3: Should the assignment be more than 50 things or less than 50 things. 

For a marketing student I felt it was important to try and glean as much from the lectures as possible. If the assignment was 25 things then I think it would be too short. I have noticed that in the classes that you teach that are three hours long you have requested 20 items, a perfect amount for a shorter class. 50 items in an eight hour class kept me focused on your discussion. 

The difficulty of 50 items was in the review of the total class list. I believe I counted 28 students on the first day. Unfortunately I received 16-19 reports. Each report contained 50 separate topics with a definition or a total of 800-950 separate definitions to go through per session. A daunting task. I do believe this assignment was important because it did show how each of us interpret things differently. 

Section 4: An assessment of the authors belief as to whether this was a worthwhile assignment. 

The assignment was worthwhile to me. I found the topics interesting and the review of each students perspective of what was taught in class.
I enjoyed learning about the different subjects. I enjoyed the fact that the class lectures were not derived from a textbook. It was apparent in the writings of the other students that many different ideas were remembered. The definitions of the words may have been different for each person but the effort was there by everyone. 

I believe that a better system of compiling the information is needed for this project to be a better success. 

Finally, I would like to wish you well in your future endeavors. 

Student 3 Final Research Paper

I am enrolled in the MBA program with a concentration on marketing and e-commerce. Therefore, this class was my first class in my field. In the first meeting of a class, Dr. Morris was talking about how a marketing person is never truthful, marketing person will do anything to get his or her job done and how marketing is all about story telling. This first lecture made me question my choice of concentration. Thus my first impression was sounds like very negative. I have gotten used to study with a textbook and then answer the question at the exams. Therefore, during the first 2 classes I couldnt see the reason why Dr. Morris was trying to teach us without a textbook. However, Dr. Morris was using a lot of examples from EBay, Amazon, and Costco to appeal to our lifestyle. This approach me it really gets me interested in the marketing field. Because he was telling a story with familiar products and companies, it was easier to understand and have fun in the class. Moreover, he talks about how the marketing field has changed a lot after the technology has been developed and people started using computers and the Internet to look for the information they need. Because marketing textbooks have not been updated their information since WWII then I find why he doesnt use the textbook in the class in order to devote time to the recent changes in the field.

When I was doing my assignment with a textbook to find the marketing terms, all the stories he talked about especially main point were always in the book. I was more familiar and interested in the example he used while the examples in the textbook sometime confused me. His example come from real life experience, and all his stories happened very recently; therefore, the examples are very familiar to me.

Basically, I learned through these classes and assignments how to make unique stories and connect with products and service the company offers and how to get the interests of client or customer. As he taught us people feel differently and think differently even though they are listening to the same stories. We have to find a story that gets the attention and interests of other people in order to succeed in the marketing field because that is the key to success in the business world. The class also helped me brush up my communication skills.

As I learned in my first class, marketing is designing an instruction of business. To design a business of principal is to research what people needs and wants. Moreover, marketing is how marketing people create an image of the products and services customer needed or wanted. It is also important how marketing people are able to understand target customers and able to tell personalized stories. These marketing strategies manage profitable customer relationship and help economic growth.

First of all, the term that impressed me the most during the semester is Marketing is factual but not truthful. When I compare the classmate paper, most of the students picked this sentence as one of the top five topics from the first class. This short sentence expresses perfectly what is marketing all about. Marketing is not telling a lie it is just a unique way to express the products or services. This is a very effective strategic way to get peoples attention in the first place. In the marketing field, if we dont get any attention, we dont have a chance to tell stories. Dr. Morris uses an example of a bucket of ice-cream for 99 cents written on sign outside of a store. Then, when he enters the store, he found out that he get the ice-cream at this price only when our purchase comes to more than 25 dollars. This kind of example is very common in our life environment. Customers usually tend to buy rather than get embarrassed in public. Marketing is taking advantage of customers who hesitate to say NO and pursed to buy with a regular price.

Secondly, Dr. Morris taught us how to talk to people diplomatically in order to make changes in consumer behavior. He used an EBay product as an example. Instead of yelling or using forceful words, make sure talk to people diplomatically with paper documents. Moreover, do not judge people by appearance. You never know who you are talking to. He or she might be your client. Dr. Morris told us that a foreign accent doesnt imply that the speaker doesnt know the answer.

I also learned that in order to approach customers effectively, marketing research is very important. To get marketing research from enemies is one of the marketing strategies. In terms of efficiency, surfing online for answer is the easiest and quickest source of reference. To react immediately to customer shows how you are serious you are about the business. If you couldnt find an answer online, contact to people who have knowledge about the answer immediately to keep the attention of customers. If you do the right thing in the wrong time, the attention will be gone the time you get an answer.

Knowledge of history and cultures helps to make better decisions. People make a decision based on this information. Moreover, this knowledge will help to link with the marketing story to customers. High context is marketing transfer through a story. For example, Cinderella is a common story all over the world. The way story is expressed unique and has a little different structure depending on the cultures. Not only Cinderella but also most of stories are universal to any cultures; however, the theme is different. If I compare with my classmate paper many of them agree with Dr. Morris. By linking a story with your customer, it builds the relationship closer with customer and talk about more personalized story. It is called high context. The Low context means understanding the meaning through relationship words. It is also connected to increasing customer satisfactions.

In order to build a relationship with customer is very important for successful business. Therefore, getting access to talk to right person is very important. Dr. Morris advised us if you are good at writing it is better to help writing UNH school news paper. Therefore, you get a title and it is easier to get more access.

In 2nd class I have learned an interesting relationship between marketing, history, and geography. In first class Dr. Morris talked about history knowledge is important for marketing storytelling. Histories made by everyday incident and each histories related to the USA history. History has the ability to change people mindsets. For example, when people know my Japanese culture and history I really impress and open my heart to listen that person with attention. Also I start more intercultural communication and give trust him or her. There is a slogan that I learned Products are driven by history. Other classmates also picked as a terms. If I start trust that sales person I always have positing feel about the product or service offered by him.

If I compare to other students, many of them picked this terms; Geographic might be able to change marketing segmentation. Dividing market into different geographical groups that helps narrow the target marketers. Human society is political geography. The geography can be a tool to analyze marketing efficiency. Dr. Morris talked about wine development and terrorism movement, how related with marketing as an example. Both geography of wine development and terrorism involves where it originated where it evolved to, when, time, and impact. It shows there are many things people can learn from environmental condition. Therefore, geological analysis is for effective marketing tools.

I also learned in 2nd class that if I want to be a successful business person, I need to get into any conversation to show my interests be able to manage customer relationship. Moreover if I success to provide the products and service to customers, link with age, culture, and cultural music. Use of Music as method of linking the product or service to customers with happy days of peoples memories is very effective marketing tools. Every culture has ethnic music and there are lots of things to learn from music. People are able to intercultural communication throw the music.

Branding is a way of talking a commodity and making it into something special. For example, salt is a commodity but Morton Salt is a brand. Branding is not production, it is promotion. Branding is built by advertising. Consumers buy Morton salt because the consumers mother was using the same brand therefore, even is few cents expensive than non brand salt people till choose branded product. Many of classmates also showed interested in this topic. Brand equity is the positive differential effect that knowing the brand name has power to response the product or service. The value of brand is all about marketing and social status. Dr. Morris also use am example of social status for BMW car. People choose BMW for brand power of BMW than just a car.

Other interested topic I have learned in 2nd class is that corporation does to humans life. The Corporation is business community. Corporation is a family unit to success in one goal. Corporation influence a power of human life. On the other hands, my classmates also agree with this term. Corporations are becoming more psychopathic but also led by a psychopathic leader. There is no concern in letting employees go. Corporation used to be chartered and could only operate under the rule of their various charters. This changes during the war years as the need for corporations grew. Corporations are designed to grow the shareholder wealth by getting more production out of each people hour worked. Corporations only care about stockholders and have no legal or moral. In Japanese society, working for corporation is getting life guarantee insurance. Therefore, people dont mind to work seven days and overtime. People live their life with corporation system. The corporations change these people mindset and put their life on the side.

On the third class, I learned how religious business related with marketing. Religious business is booming in the USA Dr. Morris talked about how much sales from CDs, DVDs, goods, and books. To know the bible is not only for Christian but also we should know to be more educated person. Christianity is an universal topic. The bible is the best sales in book in the western world. Religion is a political force in the U.S.A. This topic interested me because of opposite from my culture.

I am amazed by the fact that American culture creates holidays to promote economic growth especially in Thanksgiving holiday of behind the holiday. Many classmates also chose the topic Use holidays to sell products and services. The Thanksgiving was pushed back to have more time for consumers to shop which benefited business. Thanksgiving was not a fixed holiday.

In marketing development other than technology side, neuromarketing is getting popular because psychology related with services and products increased. Neuromarketing is a new field of marketing which uses medical technologies such as functional magnetic resonance imaging to study the brains responses to marketing stimuli. Moreover, it is about studying the brain to figure out how to get consumers to buy products and studying about consumption habits.

I also learned about how to raise the value of product. Dr. Morris brought a non branded wall clock from Costco. He used a UNH logo sticker and attached with the wall clock. Link the product or service to a personalized story to increase the value of product. The UNH logo will increase the value of the product for target customers.

In fourth class, Dr. Morris talked about competitor and monopoly. The advantage of competitor and monopoly is the capacity that you can produce something that nobody has, for instance, a light bulb production that no competitor can produce them with the same cost as bulb does. To show what is the different from other is the key of successful business. Use your all the force and ideas for winning advantage over your competitors. The formal degree could lead to monopolies. Moreover, the degree could also help to get accesses. The good example of monopoly that we discuss about the Apple Macintosh made a great impact at super bowl break in 1984 and it took about 1.6 million dollars to make this advertisement. However, the commercial changed the life of the company. Advertising and public relation built the corporation image which last long. Steve John brought the simple system for people who dont need complicated computer system. Monopoly is marketing power.

I also learned how the childrens nagging is connecting to sales. It was amazed how the corporation focusing on how to make children to nag to him or her parents. In marketing field, they are using psychological neuromarketing for children. Children are future consumer. Marketing research is observing children are the great marketing resources. The example that mentioned in class is children wants to eat same cereal everyday but they need different snacks. It is big hints to create new product.

We also discuss about target marketing. Textbook advertised for only target people. The most of university uses same textbook with top school to advertise that we are teaching similar material with these top schools. The same book is sale at different price in global marketing. For instance, the principle marketing book from India is the book cost 1/3 price of the book from campus book store. Therefore, we need to open to global market in order to take advantage being international student.

I have learned so many things that would be a key to success in my career and my life. To practice to find terms and storytelling would be my real life practice in marketing field. When I start working to link my product or service to customer would be job task everyday. Therefore, it was great class for me to practice and learn how to storytelling.

Student 4 Final Research Paper

This is another example of how a student choose to answer the final paper question. This answer was based on the same assignment.

Before taking this class, I admit to being somewhat unclear about what the true concept of marketing was. I thought that marketing was totally encompassed by advertising and promotion. I believed that television commercials and radio advertisements were what marketing was all about. I thought that the better your commercial was, the better marketer you were. After reading the first few chapters of the textbook, I began to realize that marketing was a lot more complex than I had first imagined. I began looking at different definitions of marketing in order to try and figure out its entire meaning. When trying to define marketing by using a single dictionary definition, I was hard pressed to locate just one.

The textbook, Principles of Marketing, by Kotler and Armstrong defines marketing as a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. The American Marketing Association defines marketing as an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders. Philip Kotler, in some of his earlier books, defined marketing as touching is human activity directed at satisfying needs and wants through exchange processes. Brian Norris said that marketing is the process of repeatedly moving people closer to making a decision to purchase, use, refer, upload, download, obey, reject, conform, become complacent to another persons, societys or organizations value. Simply, if it doesnt facilitate a sale, then its not marketing.

The Chartered Institute of Marketing defines marketing as the management process of anticipating, identifying and satisfying customer requirements profitably. Two others, Al Ries and Jack Trout simply defined marketing as war between competitors. From a macroeconomic perspective, marketing is the process of raising the standards of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer (Wikipedia).

In comparing the above definitions, I saw many differences, but also a few universal ideas that permeated all of the theories. They all seemed to agree that marketing is generally, some kind of process that enables customers to get what they want, need and value through a series of exchanges. As I finished the first few chapters of our in class textbook, Principles of Marketing, I began to learn about managing profitable customer relationships. I learned how the intrusion of the internet into todays society has affected marketing. I saw how different internal and external factors could effect an organizations marketing environment. I learned about how marketing research is conducted and interpreted and also about consumer and business buying behaviors. After being exposed to this scientific way of looking at marketing as it relates to the business world, I began to feel a sense of achievement and comfort with what marketing truly was.

As the actual class lectures began on September 9, 2006, I was ready to begin going into a more in depth analysis about the five marketing management orientations or to discuss the different business strategies for growth or downsizing. Instead, I was greeted with talk of Romance of Three Kingdoms and Cinderella. As I sat in class on that Saturday morning, I was left wondering, What does any of this have to do with marketing? I was thinking, What happened to marketing information system and the strategic planning analysis? I actually found it hard to focus on the lecture at all because I thought that nothing that was being said was relevant to the subject of marketing. As I was struggling to digest the implication of the information being presented to me, I realized that just when I thought I was beginning to get a grasp on the concept of marketing, again I was totally lost.

I gained some solace in the fact that it did not appear that I was the only one who was having difficulty relating the lecture to marketing. As I looked around the class room, I acknowledged confused glances and perplexed gazes. Hey, at least Im not the only one who doesnt get it, I thought. I think it was after a couple of hours into the following class that one brave individual mustered up the courage to ask a question that I know we had all been thinking. What does this have to do with marketing? the person asked. Professor Morris handled the question as if he had been expecting it to be asked prior to the present moment. I believe that we were watching a movie on the topic of plate tectonics; a subject more readily associated with geology than marketing. If I can recall correctly, Professor Morris explained that there was a National Geographic study which had found strong evidence to support the claim that mankind originated in one particular place and that people had migrated together in different directions to form what are now geographically divided areas.

Again this was met with a puzzled look, as if to say, and what does THAT have to do with marketing? Again if I am able to recall correctly, Professor Morris explained that this idea is refuting the concept of the nation-state which influential members of our society have formed to control certain aspects of our world. He said that if the nation-state concept could be broken, the world would no longer be divided into political zones, but quite possibly into trade zones depending on what natural resources an area had or what type of goods they produced. Again, this was all very interesting but still the relevance to marketing as I had been reading in the textbook seemed a bit obscure to me. Next, Professor Morris said that if indeed this shift away from the nation-state did occur, there would be a major shift in all values across the world. Legal, political, and religious values would all be affected. People would be freer to move between the different zones. This would cause cultural ideas to mix, political power to shift, and religious lines to be blurred. If this happened, he asked, could we even imagine the implications it would have on marketing.

Suddenly, it began to make sense. His last comment had brought it all together. Now I was able to see how the study of plate tectonics and genetics could have a huge impact on marketing. As I looked around the room, other people too expressed looks of revelation. Before stepping foot into this class, I was unaware of the broad scope of marketing, but after reading the textbook, I began to feel at ease with the traditional definition of marketing. Once I was introduced to the lectures of Professor Morris I began to feel lost again, but after his explanation of plate tectonics and its relevance to the field of marketing, I felt as though I had a solid understanding of a different, more innovative way of interpreting marketing.

For the duration of the class, I listened to his words with a keen awareness of marketing. Whatever was being said, regardless of how unrelated it seemed, I knew there was a connection to marketing and feeling as so; I attempted to find the link. As I left the class that Saturday, I felt that if I could combine the marketing discussed in the textbook, with the storytelling marketing being taught in the class, I would have a huge advantage in understanding and implementing marketing techniques in the real world.

Each Saturday morning session was not just a typical marketing class; where we would listen to lectures and take notes; where we would study and memorize definitions; where we would become so intent on learning precise information, that we lost focus of the practical applications of the very concepts we were working so hard to grasp. Professor Morris did not allow us to fall into that trap. Each class incorporated hundreds of real world marketing cues and provided a vast assortment of examples of how the concepts read about in the textbook were projected into our society. We not only learned what companies do to market their products and service, but actually saw and experienced how they did this.

I think that the assignment of writing down 50 concepts that were discussed during each class and relating them to a marketing term was extremely helpful. It aided me in keying in on the marketing aspect of whatever it happened to be that we were discussing at the time. I was not being trained only to think about marketing when we were talking about marketing, but to think about the marketing implications of something, no matter what we were talking about. Whether we were discussing marketing, plate tectonics, national holidays, or Cinderella, I knew that marketing tied in somehow.

This project conditioned me to try and find a marketing concept within everything. And much to my surprise, I was most often able to do so; no matter how remotely affiliated with marketing the topic seemed to be. I think that the benchmark of 50 terms was sufficient enough to help us measure our grasp of the storytelling marketing concept. It also enabled us to measure our progress from the beginning of the term to the end of the term. There were well more than 50 relatable statements delivered each class, but I think that if more than 50 ideas would have been required to be recorded, we would have begun to lose focus of the meaning of the statements in terms of marketing.

We would have been more focused on the physical necessity to fulfill the quota for say, 65 or 75 statements. If less than 50 items would have been required to be recorded, we may not have needed to pay as much attention to the entire lecture. We could have simply jotted down a few key phrases once in a while and not been forced to quickly relate each phrase to a marketing term before moving on to the next phrase. I also noticed that as classes went by, I became adept at noticing concepts that related to marketing more easily. During the first class, I was attempting to write down everything that was said in fear of not getting down 50 things. I was also afraid that I was not going to be able to link my phrases to a marketing term. I was so caught up in writing down everything that was said, that I was not able to analyze the statements in terms of their relation to marketing. I was not able to grasp the full depth of each statement.

I would sometimes rush to write down all of the phrases and have to wait until I went home to figure out what part of marketing they belonged to. As time progressed though, I became better at quickly recognizing what particular ideas I could quickly attach to a marketing term. I was able to filter out all of the filler information and focus in on the meaning of each phrase. By the fourth class, as I heard a phrase, I was able to immediately link it to a section of marketing. The assignment was beneficial to me because it allowed me to gain experience practicing and recognizing some of the themes of storytelling marketing.

Over the course of four classes, I had recorded 200 concepts that I could link to a marketing term. As stated in the previous paragraph, there was a gradual forward progression of my ability to efficiently and effectively recognize relevant marketing terms. I was able to assess the 200 total terms and define ten concepts that stood out in my mind as being significantly important to the development of my professional career. First, marketing is often by nature, factual but not truthful. This does not mean that marketers lie, it means that they are deceptive. Marketing may leave out certain details and exaggerate certain others. It may twist words around and play on certain perceptions people have in order to create a false illusion.

Second, marketing must relate a product or service to a story that is synonymous with a particular social group. By doing this, marketing allows people to identify with and feel a connection to the product or service. In relating their product or service to a social group, marketers can ensure themselves that not only the current generation, but often future generations will adopt that same product or service. This also allows marketers to reach out to an entire mass of people rather than just a select few. Most often people of similar socioeconomic backgrounds, similar jobs, or similar religious affiliations will all use similar products and services. By linking their product to this group they can guarantee increased sales throughout the entire demographic.

Third, if you discover a marketing technique that is successful, bragging about it will only cause others to try and mimic your technique. Modesty is the best policy in this situation. If you decided to try something in marketing and are achieving remarkable results because of it, it is best to behave humbly because if you divulge the reason for your success, others will soon copy you and this will negate your advantage.

Fourth, people buy benefits, not products. Marketing must attempt to solve customer needs by providing specific benefits, not simply by selling products and services because there are several substitute goods that can perform the same duty as one another. Companies that are going to succeed in marketing their products will be the ones that effectively tie benefits to their products. Marketing has to make the consumer feel like the item that their purchasing is going to help improve their life in some way.

Fifth, marketing should focus on media inspired trends. The mass media has a huge influence on current trends within our society. Whether something is in or out is usually determined by social groups but solidified by media outlets. Marketing has to attempt to stay in touch with these shifts in trends in order to be able to offer products that align with them. If not, companies can risk not evolving with the times and their products may become outdated.

Sixth, marketing must transfer interests from expiring markets to emerging markets. Similar to the fifth concept, companies have to adapt their brand and products to relate to changing social demographics and in turn their changing target markets. As consumers age, what was once a target market may no longer constitute a market worth sustaining. Sometimes this is true for entire markets altogether, and other times, this is true for certain product lines within a particular market. There must be a shift, either to adapt marketing to the needs of an aging population or to adapt it to the needs of the emerging youth. Since, there are different stories that connect different generations, companies must decide which group is more profitable and then construct their marketing techniques to incorporate these stories. It would be ideal, if a company could relate a product or service to all consumers, but it is very difficult to appeal to all demographics so a choice usually must be made of which market to pursue.

Seventh, marketing must create high perceived value. One of the ultimate goals of marketing is to create the illusion that it costs more to make a product than it actually does. If companies are able to make the consumer believe that something is of better quality, and of better value than it actually is, they will also be able to charge higher prices for those products and people will be willing to pay those higher prices. It may be making minor additions or alterations to the appearance of something that could ultimately raise the perceived value of an item. Companies must master this ability if they want to maximize their selling price. Deception on the behalf of companies in this instance will amount to increased profits.

Eighth, companies must determine what their distinct sustainable competitive advantage can be and put extreme effort into maximizing that advantage. Companies must establish something that differentiates them from their competition. Whether it is price, quality, or the brand name, there has to be something that separates a company in the public eye from other companies with similar products or services. The key is that once the company establishes this advantage, it must be able to sustain it. Their advantage must be able to stand up over time and allow the company to be a market leader in that area. If companies can achieve this advantage, they will be able to ensure their profitable longevity within their respective industry.

Ninth, companies can often pick up beneficial marketing practices from their competitors. With such fierce competition going on between companies today, it is common that businesses are often in close contact with one another. Companies can often learn a lot from the benchmarking of other companies within their industry. They may even be able to transfer some knowledge from unrelated industries. In the opposite respect, it is becoming increasingly important for companies to guard their secrets from competitors spies.

Lastly, the positioning of sales promotions in accordance with nationally observed holidays can greatly increase consumer consumption. Regardless of when a holiday was traditionally supposed to be observed, the government usually alters this day to fall either on a Monday or a Friday. This is done to create long weekends, which compel shoppers to buy more. By having holiday sales that run in unison with these long weekends, companies can take advantage of increased consumer shopping ability. When combined with the lower prices and increased availability, this will equate to increased profits. Many companies would fail to escape the red if not for many holiday seasons. It is said that companies usually achieve 25% of their annual revenue during the Christmas shopping season.

These ten concepts stood out in my mind as those that are extremely important in the successful management of marketing. If companies are able to implement these concepts into the marketing of their products and services, they will have a much higher propensity to do well in our free market environment. As I was evaluating all 200 concepts and narrowing them down to the top ten, I was struck by the ease at which they could not only be applied to business practices, but many of them could also be applied to everyday personal life. Concepts such as; remaining humble, paying attention to trends, and gathering resources from others, were not only relevant to work and marketing, but because marketing has to do with people and society, I found that these concepts would also be beneficial to my personal life.

In addition to analyzing my own terms, I compared my concepts with those of other students in the class. As I was comparing our work, I realized that there were a few concepts that seemed to universally catch everyones attention. Factual but not truthful, if Im not mistaken was recorded by almost everyone in the class, as were, the Cinderella story and the importance that religion plays in marketing. In addition to these few universal terms, I noticed that there were a few students who had recorded many other similar concepts to me. Students 1, 3, 4, 12, 14, 17, 20, and 22, all had many of my top ten marketing concepts in their terms as well. We all were compelled by one thing or another to write down; factual but not truthful, its necessary to relate a product or service to cultural stories, marketing must create high perceived value, marketing should attempt to take resources from enemies, the idea that people buy benefits, not products or services, and the importance of national holidays in marketing promotion.

As I said, we all had these same concepts within our 200, but it was interesting to me that though we did all have these same thoughts, the marketing terms that we attached to these thoughts varied. For example, most of us saw factual but not truthful as being associated with the promotional aspect of marketing, but student 3 thought that it had to do with motivation and student 17 thought that it better reflected a positioning idea. Also, in regards to the concept of creating a high perceived value, students 1, 3, 12, and 17 all thought that that concept should be associated with the price side of marketing, where as student 20 and I thought that it should have been associated with promotion. Student 4 thought that it dealt with a motivational issue and student 22 thought that it had more to do with positioning. These differences were apparent throughout my comparison of the concepts.

The importance of the roles that holidays play in the timing of sales was divided between the ideas of positioning and promotion. Out of the entire class, the fact that I was only able to locate about eight students whose concepts were very similar to mine, demonstrates the magnitude of the role that individual perception and interpretation play in marketing. Most of the students who I compared my 200 concepts to had entirely different concepts recorded. Some students had written down things that I dont even remember being discussed in class.

Others related concepts to marketing terms which I did not know existed, and as shown with the group that I had the most similar concepts to, even when similar words were relevant to us, the way in which we related them to marketing was often entirely different. I am not sure whether it was personal preferences, or cultural differences, or possibly some other factor that caused the same lectures to leave such different impressions on the different people. Whatever it was, it was apparent to me that none of us interpreted Professor Morris lectures the same way. We had all read the same textbook information, and we had all heard the same words come out of the same persons mouth for 8 hours a day over the course of 5 weeks, yet the way we internalized this information was entirely different.

I have learned a lot in my study of marketing during this course. I have learned about the obstacles companies face in achieving global marketing success and about how to classify companies and products using the BCG matrix. I now know how to successfully maximize a supply chain, and I have learned countless other things that are important to marketing in todays society. But the most important thing that I think I have learned is that marketing is about people. People have different backgrounds, different cultures, different religions, different beliefs, and different motivations. I have absorbed all of this textbook marketing and of course it will be extremely helpful in my pursuit of corporate marketing success, but I have also learned that statistics, numbers, and matrices mean nothing, if one cannot relate their product or service to the stories of their target market.

You can make the best product and promote it the best and create a high perceived value, but if people do not feel a connection to the brand, you are not going to have a loyal lifetime consumer. If a cheaper product comes along they will switch. If a product of better quality comes along they will switch. Maybe companies should invest the billions of dollars they spend on advertising; on grassroots movements to define what stories and traditions unify people of their target markets. Maybe creating a product that people need and can relate to would yield greater results than trying to convince people to buy a general product. Maybe as we progress into the future, companies will be able to cater each individual product to the exact specifications of each individual consumer. But as long as there are no two people who are exactly the same, wide spread marketing plans are going to continue to achieve relatively mediocre success. By combining traditional marketing schemes with storytelling marketing, companies will be able to develop a marketing plan that penetrates deep within their target market and creates lifelong customers. These companies will cultivate customer loyalty and will be able to withstand most changes in the economic environment.

Student 5 Final Research Paper

Another perception of the assignment. Linking real perceptions when comparing marketing terms.

In the analysis of the 50 marketing terms per student, over the course of our four weeks of class; I found many similarities in what I noted as important to what other classmates stated was important to them. In general most people either stated, heard, or interpreted the key issues from class discussions. However there were many occasions where students had vastly conflicting opinions on what was meant to be heard or understood. Throughout this analysis I will look to compare and contrast these differences, while also noting the possible reasons for misunderstanding in these conceptual ideas. Ultimately the reason for these misinterpretations is that based on the fact that all people, who differ in their histories and experiences, will liken what they hear and understand to fit their own personal story, or other system of memory that serves them best.

Throughout the collection of terms and their individually interpreted meanings, one can find ten strong conceptual ideas / terms that come to summarize the main concepts necessary to understanding marketing. These main subjects include marketing, marketing segmentation, market strategy communication, geography, and branding; along with more modern concepts such as government and political influence, slogans, the internet / technology, product development and product line.

The Top Ten Terms

Possibly the most widely discussed concept / term found throughout the research is marketing. The term marketing occupied the mind set of students the most. This term was often times used in regards to religious products, supplies, and cherished materials such as Bibles and other keepsakes. Marketing references were also likened to American history, among other histories of human civilizations. While the idea of holiday marketing really sat deeply within the hearts and minds of most entrants. Many references were made to the marketing of holidays, in particularly Christmas and the lead up to the festive holiday. Other holiday references included those that have been promoted by companies to obtain economic gain, such as: card makers and chocolate producers who have really promoted and even taken over the concepts of Halloween, Valentines Day, Mothers Day, and Fathers Day to name a few. In terms of marketing many students referenced 6 +/- 3 and the Battle of Thermopylae or the concept of protecting ones business interests if confronted by the overwhelming force of a competitor. The devious idea of deceptive marketing also touched many who referenced the shady act of confusing consumers with hidden costs or false truths like products or services that were factual but not true. Lastly, the concept of target marketing was mentioned throughout, with how goods, products, and/or services are marketed to desired groups of people or targets.

The next major theme in the research, which was a spin off of marketing, was market segmentation. Market segmentation or otherwise known as the process of dividing a particular segment or subset into a distinct group of buyers with distinctive needs dominated the class terms assessment. Ideas often discussed were how to meet the needs of consumers, by providing the necessary goods to meet the where, when, and how model of supply and demand. Other points of emphasis were the idea of social status and soc-economic grouping, while new theories of children beginning to dominate purchasing over women were often discussed by students. Lastly, the idea of dividing the segments further into gender, age, and socio-economic subsections were used when various students referenced baby-boomers, generation X and Y, and soccer moms to differentiate between specific groupings.

The last major theme involving the marketing genre was that of marketing strategy. Market strategy was often defined by students as applying friendly and polite means of communication to obtain a desired means. It was often referenced that this diplomatic approach would quickly and positively effect consumers and/or service providers to be more helpful and genuine. Beyond this friendly approach the idea of creating lifetime consumers was presented by students referring to those companies who are looking to form relationships with consumers that are based upon trust, quality, and reasonable costs that will keep them coming back and again and again. In other references to market strategy, holiday sales promotions were listed often as a means by which companies look to get consumers into the store. Marketing strategy was also referenced as psychopathic by students who were looking to link the odd behaviors exhibited by companies and their senior leadership to sell their goods and services.

Although marketing was obviously used early and often, and in many different forms; perhaps the one term that individually seemed to reign supreme was that of geography. References to geography were also far more diverse in individual perception and definition than that of marketing. Often it was noted that geography is marketing, and that geography and trade are the sole reason for such segmented beliefs and ideals. Some students identified geography as an obvious means for segmentation and reason for the concept of zonal pricing.

While other ideas concluded that geography provided historically proven trade routes that may still be prosperous to this day. Furthermore, many students referenced how the ancient trade routes that carved out early commerce between Europe and Asian cultures were so successful that they hold true to this day. In further regards to geography, a few students referenced the Chinese and their sudden pull back from territorial expansion based on geographic changes per the video from class. Also that from the earliest times of Pangaea that the original locations of valuable resources such as diamonds, oil, and gold could be found, realized, and/or obtained based on their prehistoric geographic link. From the findings, the concept of marketing and geography certainly dominated the thought process of individuals, and may have proved to be the most interesting link between today and the distant past.

The next major topic found within the class terms was that of branding. Branding took on many different forms in relation to student responses. Branding while viewed as protection by some was most often likened to the differentiation of commodities, such as: sugar, salt, and coffee. Branding for the most part was universally referenced as a company brand or recognition of a company in terms of name, symbol, or logo. Branding of a product was often referred to by students as a products historic quality, or a symbol of social status. Such branded products included Morton Salt for product quality, while BMW cars were linked to a product worthy of high social status. It must also be noted that many respondents included the fact that branding created an idea of perceived value, which was not always the actual value.

The next major issue in regards to the class terms was that of government and political influence; along with perception of the governments role and the cultural political environment. For purposes of clarification the idea of military marketing and the influence of the military will be included in this section. Overall, this topic seemed to be the one with the most varied and possibly misunderstood concepts throughout all of the listed terminology. Within the concept of government and political influences came views on the purchasing of goods and services by the government to support national business interests along with the concept that the military created wealth and spending. Other discussion topics included the theory of the military running the country and making all of the key decisions; further, that the military gives medicines to soldiers that have not yet been FDA approved.

These ideas based on military influence continued as the view of the post-WWII world, and the Cold War enemy Soviet Union, gave birth to the theory of joint venture-military spending. This post WWII view lead some students to mention the idea of A City on the Hill, which indicated a social, political, and economic power center here in the United States. Further government / political discussions took other paths and focused more strongly on how government and laws influence marketing as a whole. While others pointed to the positives of government know how in the areas of market intelligence. This counteracted the negative views some expressed regarding NAFTA, the North American Free Trade Agreement, and how it was an attack on the Nation-State. Lastly, most students made mention of government research grants to colleges and universities to further the development and research of issues of particular importance to the government.

The final two terms that were mentioned often were product development and product line. Many students referenced the view of product development as the idea of taking one persons junk / trash and turning it into your own successful product. This view of product development was also mentioned as providing a product of necessity or status that the public demands. While others likened this concept to that of Steven Jobs at Apple computer who has done a great job in combining technology, innovation, and getting creativity into products that customers want; which is exactly the formula that has turned Apple into a thriving company again. Such conceptual ideas also mentioned included smaller cell phones, and vehicle GPS navigation equipment.

The next most often used term throughout this assignment was that of slogans, and how different slogans have become synonymous with a product, product line, or brand. Various slogans mentioned were Army Strong, An Army of One, When it Rains it Pours, Plan your work - work your plan, Yeah, weve got that, and We Make Tomorrow. Slogans identify a product or organization. Every one of us is inundated with slogans on a daily basis, and the above examples are only a small cross section of what we see everyday.

Another one of the most interesting examples of peoples perceptions of terminology and its uses was that of the internet / technology. Most students just referenced the obvious in-terms of the internet and technology and how it has changed how we do business. Such examples include: E-Trading on the stock market. E-Commerce and E-tailing which is the business of buying and selling goods on the internet with organizations such as Amazon, E-Bay, and Froogle no name a few. Also mentioned were the concepts of doing business over the internet such as E-Business, E-Marketing, B2B, C2C, B2C, etc Technology and the internet have changed how business gets done. This technology has also created a more informed public. As one student mentioned, do not assume that the customer does not know. Other important student views included the concept that technology has changed the structure of global business.

The product line was often referred to as a company or product that has nearly a monopoly on the product or service. Most students referenced the idea of Proctor and Gambles laundry and dish soap product line that looks to compete against each other; however they are more than not cornering the market with their goods and services. This term was often referred to as product saturation, and truly embodies the concept of a company dominating an industry or its particular sector.

Comparisons to My Own Work

From these ten key concepts of marketing, marketing segmentation, market strategy / communication, geography, branding, government and political influence, slogans, the internet / technology, product development and product line. One can note the most important theories necessary towards understanding the basics of Marketing. From the research and the findings in regard to the above key terms, it should be noted that other than the lack of importance I placed on slogans. I did however completely agree with the remainder of these results and am proud to see that I had so many similarities in findings.

Misconceptions

Because people truly all see, hear, and intrinsically feel and experience life in their own particular way, there was undoubtedly going to be some misperceptions and false truths in regards to understanding of the key concepts within marketing, and the 50 terms assignment. Some of the key misperceptions I found were:

Marketing: Christopher Columbus was a slave trader.
Marketing segmentation: If you want to learn about marketing segmentation, try to find something about geographic and move the knowledge to marketing segmentation.

Geographic Segmentation: Five Pillars of Islam: Shahadah, Zakat (the five times a day praying), Sawm (fasting), Hajj (pilgrimage during a month), God (Islamic concept of God).

Government / Market Control: in USA thanksgiving day was believed to have been moved to November 26th by president Roosevelt to help business sell more products and services

Public Policy/ Government: most holidays have been made by the government to either fall on a Friday or Monday to allow a three day weekend which inevitably increases products and services consumptions
History of Marketing: Pre world war two, the military had had supported the bulk of the then marketing efforts

History of Marketing: The pre world war two structures of industries in the USA was created to fight the Soviet Union  Creating more wealth for corporations outside the USA is a phenomenon post world war two

Product Development during the time of Pangaea, all the countries that were connected in South America, Africa, and North America are all top oil producers today (video)

Although not entirely incorrect these excerpts are examples of misconceptions in understanding the stated objective of answering these terms. For example, Christopher Columbus may be considered a slave trader; however that does not relate to marketing. While other examples include Islamic Prayer rituals likened to market segmentation and it being noted that all Thanksgivings are held on November 26 per order of the government. These are just a few of the examples of individuals understanding the conceptual idea being put forth; however misplacing the thought, or interpreting it differently from what was originally intended by the professor.

The reason for this misunderstanding is probably based on the fact that people are all independent thinkers and individuals. We are all created differently, and bring within each of us different life experiences and knowledge from our own life stories. These individual histories differ and present complexities that only neuron-understanding can even begin to provide. For the time being though, and until these intrinsic differences of the brain can be fully explained. It is easier to link this explanation to an understanding that people will listen, hear, and understand only what will best fit their personal story and life experiences.

Validity/Conclusion

I did find this assignment to be worthwhile. I believe it gave me the confidence and knowledge that I do grasp the basic concepts of marketing and can prove that based upon comparisons with the majority of my fellow classmates in Marketing. My only true difficulty with the assignment was piecing together all of the necessary data to complete such a research project. I was able to take 95% of all emailed terms sent to me and translate them into a cleaned up version on Microsoft Word. This data collection amounted to 3582 terms over a span of 206 pages. My suggestion to improve the assignment would be to create small subsets to provide more thorough analysis of the key terms in Marketing. In conclusion, I will reiterate what I now completely believe and have previously mentioned above. That we as individuals are all created differently, and bring within each of us a different set of life experiences and knowledge from our own life stories. This intern creates perceptions and even misperceptions that either cloud or clarify our interpretations of the world around us.

Student 6 Final Research Paper

At the beginning of this marketing class, my idea of what to expect was pretty certain and conventional in my preparations. Based on my previous experience in a graduate program, I was expecting the lectures and seminars based on the contents of recommended marketing textbooks. I was expecting the professor using his or her knowledge and understanding of the subject to guide the class through the chapters and other materials that are responsive to the objectives of the course. I was expecting textbooks based assignments and tests. I was expecting the horizon of the course to be limited to the objectives of the course curriculum both in content, substance and application.

I believed that the recommended text for marketing Kotler and Armstrong (Principles of Marketing) will be my absolute guide to understanding marketing terms and concepts, application of marketing techniques and most of all will be key to my successful completion of the course. Therefore as a student who had mostly relied on the professor teachings in relation to and based on recommended textbooks, it was quite challenging in the beginning of this marketing class to discern what I will be learning, from what source and how successful and beneficial the overall experience will be. I wondered aloud why I bought the recommended textbook in the first place now that it all seemed that I am never going to use it for this class.

That was in the beginning. As T. Lobsang Rampa insightfully wrote in his eleventh book titled Feeding the Flames: in my first book I tried to light a candle or two, in my eleventh I am feeding the flames.

In the beginning, just as Rampa observed, I had wondered if I will ever take a stable step towards understanding what marketing is. I had difficulty in connecting what I heard from the professor to marketing. I wondered what is the relationships and relevance of military stories to marketing. What makes marketing so special that instructional design model application is so relevant? Of what relevance to marketing is Professor Morris history?

Today this course and the methods employed in its teaching have broadened my learning experience. it has armed me with additional tool for understanding diverse subjects using different methods in traditional and non traditional learning environment. It is very engaging as much as challenging because it makes me go to diverse source for a complete understanding and the application of marketing concepts in the real world. I am using the Kotler and Armstrong marketing textbook to learn marketing terms, concepts, theories, definitions and case studies and practices. I seek answers to what is not clear to me from my professor, other marketing textbooks, the internet and my fellow students. I have learned to seek beyond the bounds of textbooks for information and concepts relevant to marketing that are not fully discussed in textbooks. For example, the role of the military in the development of marketing practices, the importance of understanding the various religions of the world in market development and target marketing: and most of all the importance of storytelling in marketing.

The professor through his teaching techniques has enabled me to explore marketing from a personal perspective and observation through the experiences of my daily interactions with products and services as a consumer as well as a marketer. I have learned to compare what is taught and learned in the classroom to what is in the marketing textbooks. I have compared that with what my fellow students learned and understood compared with what the professor taught in every marketing class. Most of all I have learned that storytelling and marketing is an effective way to learn, apply and practice marketing locally as well as globally. That marketing is not limited in text and content to marketing textbooks.

Furthermore, this learning technique also made it possible to share a diverse personal perspective and observation with my course mates whom I may add came from over half a dozen countries. They all have a unique and distinct culture and history. Each bring a different story, a different culture, a different understanding. We all have stories. How each and every one of us relates that story to marketing is hard to discern. But we all relates to stories differently.

This is in essence a world beyond the bounds and limits of the classroom and country. This research study therefore is only an extension of this newly acquired resources and tools that will continue to enhance my overall learning and understanding the application of marketing concepts and techniques throughout my life. It is a worthwhile assignment.

In this paper I have discussed the derivative benefits for me from this class as well as this paper and that it is a worthwhile exercise for me. In addition to that I will be making a comparative assessment of all the 200 things that I have learned in four marketing class that are related and linked to marketing with the rest of my marketing classmates. I have listed twenty interesting story items out of my 200 terms and I will discuss the top 5 in comparison to twenty fellow students material. Each student will be reference by alphabets or numbers. I will be making an evaluation as to accuracy, substance and linkage to marketing of what I learned and understood compared to these students. I will also be making an evaluation and comparison of what interested them compared to mine. My efforts are predicated on the fact that people see hear and response to things differently, therefore I will be looking to understand what others learned that escaped me, and what I have learned that escaped others in the classroom on the one hand and how we all linked and related that to marketing on the other hand.

I used a diverse source of information: from what I learned in this marketing class (Dr. Morris), Marketing Textbooks, media shows and programs, films, the Internet to my fellow classmates willing to share in the experience.

Marketing and story telling relevance to the way I understood marketing is articulated and grounded in stories, storytelling and how they are connected to marketing. Therefore the story as I remember them, the subjects and how I link or connect them to marketing.

In the first marketing class, I heard about marketing terms, concepts and theories such as system approach, social status, subsidy, research, pricing, deceptive marketing tools, distribution, segmentation, presentation, communication, public relations, slogans, diplomacy, products etcetera. I found their definitions and case study relevance to marketing in marketing textbooks and the Internet. Understanding those terms made it easier to follow the stories in the lectures and to connect these stories to marketing. The stories that featured the most and top items to me from the 200 things that I learned are as follows: the Cinderella story; use a story with a universal appeal story of Elvis in China: the role of culture in marketing and communication romance of the three kingdoms 600 AD: marketing strategy: to get your resources from your enemy world history of the military ancient to pre world wars, far East Asia to the Middle East wars. Marketing strategy. Military and marketing is the same. history of instructional design and the role of the military in marketing.

With the understanding that military strategy and marketing strategy are the same Ramadan story: understanding the role of various religions is an integral part of a good marketing strategy. market power; Thermopylae (the story of Leon ides and Xerxes) deceptive marketing tools: factual but not truthful Geography: there is a geographical dimension to every human activity, including marketing the role and importance of addictive foods: salt, sugar, cocoa, coffee fat etcetera: marketing mix the story of science and cosmology, target marketing/segmentation neuron marketing, advertisement and promotion the history of television marketing, the importance and role of television in marketing; advertisement /promotion/targeting historically migration always impact and changes the dormant group value system: understand migration pattern in marketing analysis and strategic marketing the story behind the 14th Amendment, the Chinese Exclusionary Act, The Byrd Bayh/Dole Act, National Highway Act; the role of government and public policy; market control/law/ regulation the history of the world climatic and environmental changes: the climate and the environment impact marketing.

The stories on corporate psychos: marketing is psychopathic. Corporate social responsibility/public relations the triad idea concept, the ying-yang concept: always address issues on the basis of more than one idea, and use the idea that works best or that is the most effective the history of holidays and their role/ importance to marketing: holidays have been turned into a time of massive consumption of products and services the history of the internet and the role it plays in marketing: the internet has changed the structure of industries The Star Wars project created movie and property story: branding, branding strategy, brand equity. Other examples-brand extension, Disney, Hersheys, Sesame Street, NBA.

Kellers ARCS model for motivation: integral part of instructional design- model for motivation in marketing (attention, relevance, confidence and satisfaction) Case study.

The Cinderella story is a great American story with a universal appeal. However, studies have shown that there are many variations of the story in half a dozen countries in South America and the Far East (Example Mexico, Thailand and India. However the theme and the moral of the stories are the same. It is pertinent to understand that the storys relevance to marketing is that its universal appeal can be used in marketing products and services through the theme of the story to a broader market

The story has the capacity to be used in target marketing and market
segmentation. I categorized this under Research in marketing. Student A related Cinderella to marketing, as a story. Student A went further by stating thus in some cases stories such as Cinderella are different from each country even though the titles are the same.

Student B however, noted the Cinderella story under Customer Relations Management and Consumer Satisfaction. That every country has a Cinderella story and everybody knows it. It has same kind of theme. The story is universal. Cinderella story interested all the ten students whose class material I had access to. I linked this story to marketing in a similar perspective to Student B. in terms of substance and accuracy. Student A overall assessment of the Cinderella story and Students 1, 2, 3, 4 and 5 are different from my assessment and application of the story to marketing. For example Student 4 listed the story under promotion and targeting and linked that to marketing thus Cinderella most known theme around the world link to customer. It is clearly among the top 20 important items learned in marketing in 16 students out of twenty assessments.

The story of Elvis Presley and his music in China brings a broader understanding of how culture and communication play a significant role in marketing. For example Elvis P is known by a different name in China. I believe that in order to do a successful marketing of Elvis P products, it is important to understand how a particular culture relate to these products on the one hand and the local elements that is commonly known and apply to the products on the other hand.

For example how can a marketer sell Elvis P. products in China when Elvis P is known by the name Mao Wang in China?

All the students did not mention the Elvis story directly. However all the students did mention the importance of understanding different cultures in marketing and the role of communication in marketing products and services? Student 3 linked the story to intercultural communication /consumer behavior by stating that Chinese culture is different from another countrys culture. Hence marketers should design products tailoring to their needs, Student A however stressed the importance of music as an attention getter, and how that is linked to marketing. Except for Student 2, 3 and 5, Romance of the three Kingdoms, 600 AD is mentioned as an important story that can be linked to marketing. It is a story of strategy and it is a story that is well known in China. Student B. actually sited an example of how this story can be linked to marketing by stating that communication is an important aspect of marketing because a student in the class did not know that the professor was talking about this same story because it goes by a different name in China. However I related this story to Marketing Strategy of getting one resources from ones enemy and so did seven other students.

This class discussed at length the many different wars conducted by the military since 500 BC. I have learned about one of the greatest strategist stories from the Romance of the three kingdoms 600 AD, (where I learned getting my resources from the enemy), the Punic war between the Carthage and Romans, the Thermopylae wars between Leon ides and Xerxes (also known as the Marathon in 490 BC when the Greeks used the phalanx to defeat the more numerous Persian invaders, to the First and the Second world wars (how the war was fought, executed, alliances formed, and the defeats of the German alliances by the Russian alliance), the Vietnam of the 60s and Korean Wars of the 50s to Desert Storm of the 90s and the Iraqi Invasion of the 21st century.

The stories behind these wars showed the various military strategy and concepts of planning, strategy, execution, analysis, maneuvering, overpowering and defeating the opposing side. The adoptability of the military to the ever changing environment: from the use of overwhelming forces to asymmetric warfare. These techniques and concepts are simply relative and applicable to marketing. It is not a farfetched statement that marketing and military is the same. I found a similar assessment of the role of the military, very close to mine in Student 12 assessment and link to marketing. Student 6 linked the role of the military government market (industry supported by military capacity: Government market (military funneling money into industries to keep them in business for consumer needs and wants in turn run the show. All the twenty students did linked or connect marketing term to the military, directly or indirectly.

Instructional design (ID) was used by the military to simplify the understanding and application of military techniques and concept in times of war. These lessons in clear and effective model instructions had enable the military to apply and market itself better than any industry. I had difficulty linking instructional design to marketing in the beginning. That is why I did not link it to any marketing terms in my 200 items. It became instructional that I seek to learn it, understand and relate its application to what I have learnt in marketing. I now understand that it goes beyond linking it to marketing terms. It is actually a model that could be applied to teaching not just marketing but any course. Instructional design plays an important role in the design of instructional materials.

Distance learning courses for example are likely to fail if they are delivered as if they were traditional courses (Smith, 1996). I remember Professor Morris stated something to that effect about distance learning in the first marketing class. I jotted it down but did not make it in my first 50 items because I could not link it to marketing. Smith went further to discuss ID as follows: ID begins with the learner and the learners experience, ID focus on the most effective ways to present contents: ID gives structure to the student process of working through course materials.

Student B listed ID as first item from the list of the first fifty as a marketing term. It is understated further as marketing is designing instruction how to build. It did not make any sense to me. But I am sure for student B that understatement came as a result of the onerous task of linking ID to marketing and marketing to ID. Student 4 used system approach model marketing term to link to ID (which is stated as instructional decision). So is Student 10. Student 8 also identified ID and connected it to system approach to business and marketing thus; ID is useful process in marketing.

All the twenty students whose material I compared to mine clearly stated the importance of religion: (Except for Student 2, 7 material for the first class is missing) Student B linked religion to understanding consumer behavior in marketing. None mentioned the Ramadan story and linked that to religion and it relevance or connection to marketing. Student 3 linked beliefs to marketing, and not religion as affecting consumer behaviors. Student 6 number 9 items marketing term is Cultural Environment: Christianity; turning water into wine, understanding the target story. I have completely missed that, misunderstood it or it was never stated in the first class. Either way this student went further, and in item 20 indicated under Market Segmentation: religion playing a strong role in marketing-morals or more so around holidays. Student 8 thus: the basic beliefs/values have a strong influence on peoples lifestyles. Student 4 item 21 simply stated Marketing Strategy: how government and Religion play a role

Without a detailed evaluation of how each student came to his or her respective conclusions as to what was said and discussed in the course of any marketing class it became absolutely difficult to discern what each and every student understood as to any particular story or marketing term discussed and how that is actually linked to marketing. What aspect of what is discussed in the class that is important to each and every student depends on each student taste, life experiences. The model of presentation in the class allowed each student to actually write down only subject that they understood and are interested in. I observed when some students tried to write down subjects or stories that they are not familiar with, it ended up being incorrectly written or stated differently.

Byrd (Bayh) Dole Act ended up as Buy (Bayh) Dole Act, Story of the Three Kingdoms 600AD as three kingdom of God, ID as instructional decision in Student 4 material.

I learned from the clarity of details from Student 10 such as item 45, under interpersonal communication that when we share work with others, it is the common experiences we are drawing from to see what others think are important to them item 49, we all hear and say things from our own perspective to item 12 from the fourth marketing class on competitors analysis thus Reagan is given credit for winning the cold war because he said that we needed a 500 ship navy: then the Russian tried to build up a 500 ship navy and its society couldnt sustain this and not enough wealth was created in other aspects of society, so the Soviet Union imploded. In total contrast to Student 11 whose item 1 Marketing-it is a marketing book, but it doesnt teach marketing and item 11 stating product-marketing book is a marketing book. or decider- Hitler was suppose to make the decision. Taken in the context written, they made neither sense to me nor did I see any connection to a marketing term. I believe this could be as a result of an absence of detailed explanation of what is stated and what it meant to that student.

Student 12 crisp and short sentence style is almost similar to student 11. The difference was it is easier to discern from Student 12 style than from student 11 example of Student 12 items: item 2 Social Status, people do not want to appear poor, item 3 stores advertised products to lure you into their door.

Student 15 is the only one who described and linked motivation to marketing as marketing is often factual but not truthful and stated Romance of the three Kings, instead of (Romance of the three Kingdoms 600 AD) and linked it to marketing with Place under should be read by every marketing strategist.

Student 16 item 34 actually stated history under marketing audit thus dont look at history for marketing. I understood externality to mean transaction between two that affects a non participating third party. I linked that to let somebody else deal with that theory. Student 16 item 40 linked externality to effect of transaction of two parties with third party, let someone deal with it.

The premise on which each student based his or her choice of a marketing term is solely based on their understanding of the story being told and or the subject taught and discussed. This report gave me an insight of the diversity in thoughts and experiences of each student and how that is related and linked to marketing.

It provided me with additional stories and subjects that I have missed, did not understand, misunderstood or simply ignored during the course of learning marketing. I learned new things and how to look at things in varied ways. It gave me assurances as to what I have learned compared to other students and reassurances as to those to which I had doubts as to meaning and relation to marketing. Most of all it reinforces the fact that we all learn, hear and understand life lessons and experiences differently. Story telling and marketing as a learning tool actually goes beyond the realm of marketing. It applies to all aspect of human endeavors.

Marketing Assignment Reflection

The marketing assignment which allows students to perform self-learning tasks after every session is a different way of learning. I, myself, explored to many interesting and knowledgeable topics that the professor brought about in the class. Lecturing with very board introduction in every session gave the students idea the origin of business world. However, it may sometimes too board to relate to marketing knowledge. Besides, classmates tends to thoughtfully share their working or daily experience to the class. The discussion between students or interacting with the professor about any topic is very helpful way to learn from others experience. The lecture is more likely to be an open-minded environment which is perfect method for learning new things.

Regarding the progression in terming the marketing, the learning process has developed better sessions after sessions. At the first week, the assignment consumes my whole day to commit to those first 50 terms. Honestly, the frustration and anxiety can overwhelmed ability to connect some topic into marketing terms. Second session, it took about 3 hours plus since I profoundly studied terminologies in the book along. Third session, I determined to spend less than 3 hours and achieved the terming since I had studied the textbook ahead of time. Finally, I believe that it was easier and faster to term them within an hour at the last assignment since I have learned entire the terminology in the textbook through skimming reading. Linking topics with marketing terms has apparently improved accordingly. By the way, 50 terms quite exceed the number of topics lectured in each class. Therefore, my way out was to put down the additional knowledge learned from the textbook to fulfill the required amount. Nevertheless, I never knew that the terms that I picked out were correct or not because there is no feedback nor comment reflecting my thought.

Student 7 Final Research Paper

Classmates terms, however, will be compared to my 50 terms in this paper in order to exhibit the difference and similar in students reception. Even though they happened to learn the same task from the same professor, marketing terminology might be interpreted variously.

Session 1

Marketing is factual but not truthful

My view : Slogan/ Deceptive marketing
Classmates: Deceptive marketing, Slogan, Public relation, Promotion, Marketing strategy, Motivation, Marketing concept
This concept was the most recognizable for all students. Though, 70% of all students simply interpreted it as slogan. There are some perspective which they view profoundly in the strategy companies generate marketing activities untruthfully. Therefore, the varieties of marketing terms were able to be identified as the scope of marketing strategies; Public relation and promotion.

Religious plays important role in marketing

My view: Marketing ethic
Classmates: Communication, Marketing segmentation, Marketing research, Religious & Marketing, Cultural barrier
This above topic was viewed very variously through marketing terms. Ones may see religious as a channel to communicate about business. As for me, I directly interpreted as the end meaning itself since implementing marketing strategy should be done ethically.

Knowledge of history can help you make better decisions

My view: Marketing research
Classmates: Marketing research, Human behavior, Law, positioning
Mostly, students perceived that being acknowledged about some history was related to conducting marketing research, which contributed to further successful marketing strategy.

Bayh/Dole Act 1980

My term: Influential marketing
Classmates: Legislation /Law, Government control
The terms indicated by most students tended to generally mention about the influence of the government on business.

Hi and Lo Context

My view: Consumer behavior/ International marketing
Classmates : Consumer behavior, International business, Place
My high and low context is linked to consumer behavior and international marketing, most of students view it the same way as I do except one student who relate it to place marketing. However, the content which each person perceived is slightly different. In terms of customer behavior term, high context is about building relationships which works better in business, whereas low context is not quite.

Being diplomatic both in writing and speaking

My view: Customer relationship management ( CRM), Marketing communication
Classmates: Consumer behavior, consumer satisfaction, CRM
The concept of treating people diplomatically was agreeable among most of the students in relation to customer, though they viewed in slightly different perspectives. It could be variously described either the right method to communicate or to manage good relation. Overall, the concept was basically focused on satisfying customers.

Contact and ask people when you want to know answers of anything

My view: Marketing research
Classmates: Marketing strategy, Marketing network, Learning method, Marketing resources
There were various terms which could link to the method of searching for answer by asking question to people as listed.

E-bay / online and biding shopping

My view: Distribution
Classmates: Online marketing, C2C, Deceptive marketing
If we looked profoundly in the tactic of online sellers, terms could be deceptive marketing because of the deceptive extra shipping in each product. In general terms, online or biding shopping was simply termed in its own form which included online marketing, C2C or distribution. It could not be identified solely on one term.

Idea of flyers, coupons

My view: Promotion
Classmates: Promotional marketing
This idea of marketing activities was obviously perceived the same among students.

Do not assume that people dont know what you talk about

My view: Social marketing
Classmates: Intercultural communication, Cultural difference, Messaging, Method, Personal communication
In general, the concept was focused on cultural communication. However, the slightly different terms did not hurt the content at all.

Session 2

History changes mindset of people about idea of products in different timelines.

My view: Marketing history
Classmates: Marketing history, Adaptation process
Most students are likely to capture the concept of history influencing on marketing process. Nonetheless, the concept can distribute into two different terms.

Healthy forest law

My view: Social marketing
Classmates: Public relation, Law & Regulation, Marketing strategy
Mentioning about Healthy forest law commonly created four different terms. One distinctively pointed out the misunderstanding of the law title. Others generally spoke about the actual purpose and the form of healthy forest law which was stated to be the oversight toward society.

Marketing today becomes the master of misinterpreting meaning

My view: Perception
Classmates: Marketing terminology, cultural different, promotion, Intercultural marketing
As marketing was stated that it was a master of using different terms and meanings, the concept, therefore, was generally termed in the scope of cause and effect of individual perception in the marketing terms. However, some actually cognize the idea of marketing promotion which deceives consumers through misinterpretation.

Propaganda of Pepsi/Cola in Moscow has a huge impact in the products

My view: Public Relation
Classmates: Public image, Loyalty status
Even if terms linked were not the same, they were based on the identical concept of company image building. That was marketing activities of those companies normally had an effect on product position. While helping on some fundraising campaign and appropriate slogan by Coca Cola soda of made the product as a choice in Morocco, Pepsi was not accepted in Morocco because of its slogan used against Israel.

Geographic of wine in marketing perspectiveWhere was it grown in the world? to deal with the certain products.

My view: Product segmentation
Classmates: Market segmentation, Demographic segmentation, Product knowledge
While I received the message about wine in the perspective of studying the origin of product which further effected on marketing the products, the others referred to segmenting target of product. The cause of different term is the extended perception to the mean to an end of linking geographic to marketing products in general.

Marketing segmentation vs Geographic

My view: Market segmentation
Classmates: Segmentation, Market segmentation, Distribution of product and targeting, Demographic marketing
Most of the terms given on looking through geographic area were identified as market segmentation, but some point of view focusing on Research and impact on marketing which hugely influenced by geography.

Manipulate Consumers to buy the product.

My view: Customer value market
Classmates: Sales promotion, Buying Behavior
The similarity of the term content is the means to an end which is encouraging and persuading the purchase of certain product. Consumers can be manipulated into buying product by creating wants into desired pattern. Those terms given by different receivers were related. Because of valuing customers, the firm needs to study buying behavior and create persuasive sales promotion.

The idea of taking a commodity and turning it into different products

My view: Branding
Classmates: Branding, Market segmentation, Promotion
By differentiating commodity products so people would pay more for it instead of just a normal product, in some reason, almost every student penetrated exactly the same terminology. This topic seems to create the most agreeable terms among students.

Music is a story. Try to get into people by asking people about music.

My view: Channel level
Classmates: Target messaging, Cultural environment, Segmentation
Even though, there was not so many receiver specifically pinpointed about music story, it was generally spoken as a method to search for things in common with cultures to link product. It is very important to show interest about the other culture. More specifically speaking a particular option to get access to people, which was lectured, was about music that invokes positive reactions in peoples memories of youth.

Session 3

Communion to confirm your Christian religion

My view: Religious market
Classmates: Religious market
The concept is obvious enough to an agreeable terming.

Using holiday to sell products and services

My view: Holiday marketing
Classmates: Cultural environment ,Marketing strategy, Marketing environment
It is reasonable to terms this topic as marketing strategy as well as cultural environment.

All holiday can link to consumption.

My view: Holiday marketing
Classmates: Marketing strategy, Target marketing, Strategy, Consumerism, Holiday marketing
The use of holiday including party, eating, and gift involves selling products and services. Moreover, the idea of moving holiday to Good Friday also involves helping business to sell product from shopping, traveling etc. Those given terms a little varied, but were agreed mostly on strategy.

Influencing people to consume and do things by directly affecting people s brains.

My view: Neuro Marketing
Classmates: Neuro Marketing
This topic is the fact and the new trend of marketing so its more likely to be solid term for everyone which is Neuro marketing.

Nag factor studies

My view: Customer oriented market
Classmates: Target marketing, Advertising, Promotion
The nag factor studies to help children nag efficiently and give the kids some reason in the ads why they should buy. This idea can establish further marketing methods which are creating proper targeting markets, advertising, and promotion.

Transferring Costco clock into UNH merchandise

My view: Value added pricing
Classmates: Price decision, Interactive marketing
Through different perspectives about customizing the clock, terms consequently can be different according. Whereas one focuses on considering marking up price for products, another is the purpose of customizing products.

Parents are willing to buy products to satisfy their kids through learning, eating and playing

My view: Consumer value marketing
Classmates: Marketing strategy

The internet has broken down physical barriers to economic development


My view: Online market
Classmates: Emerging markets, e-commerce, Technological marketing
The various terms presented here have one thing in common that is internet capability.

New model cars during depression

My view: Modified rebuy
Classmates: Retail strategy, Promotion
During the depression period, the New car model year is changed from January to September so that the car company can stimulate business to have more business season. It might be viewed somehow as retail strategy; promotion strategy. And, the changing selling period aims to create modified rebuy.

If you want to sell the most of your items, the time to bring those out is Christmas time or other holiday times

My view: Occasion segmentation
Classmates: Cultural environment, Marketing strategy
The overall ideal is to bring something out in the right time especially on holiday season

Session 4

Ask consumer needs and wants, so everything will come your way.

My view: Consumerism
Classmates: Promotion, Targeting, Societal marketing
Trying to satisfy consumers and relate product to consumers likes is the absolute way of successful marketing which can conduct through any marketing strategy, for instance, promotion, proper targeting, and societal marketing.

The idea of Thermopylae linking to business strategy

My view: Relational marketing
Classmates: Market control, Relational marketing, Strategy/Monopoly
Overall idea is how to be successful against overwhelming forces application to marketing, even if its viewed in different perspectives.

Military has a major impact on business.

My view: Military power
Classmates: Business Environment, Cultural environment
As military initially innovate new technologies, regulate researches, it s a strong resource for development in every area; economy, politics., etc. Therefore, its flexible in various terming.

1984s Apple Macintosh Commercial

My view: Marketing communication/Advertising
Classmates: Innovative marketing, Promotion, Market power
Promotion term may require some explanation how the commercial can relate to it. Since Macintosh computer creation has genius changed the computer world, it is more clearly explainable for innovative marketing. Likewise, the thoughtful form of message to launch the product or company to public was advertising.

Create virtual image in your website to be better appealing than others

My view: Advertising
Classmates: Market power
If its considered as creating monopoly advantages over competitor, it might be termed as Market Power In contrast, considering its approach can be somehow seen as advertising.

Dictate the game and you will win

My view: Competitive advantage
Classmates: Marketing strategy, Strategic marketing
The idea about playing baseball game in German where they are not familiar with the game gave the clear example of conducting good strategic marketing. Besides, competitive advantage is genuine strategy for a business.

Using the same textbook as Harvard or Yale University instead of valuing on professors knowledge

My view: Institutional influence
Classmates: Competitive analysis, Promotion
It might be institutions strategy to gain competitive advantage by using the same textbooks as top-ranked colleges. And, its quite explicit that institutions have a great influence on students value so unquestionably for some colleges will choose this tactic for their college promotion. Therefore, the terms varied as listed above.

Textbooks in international edition will have the local author advertise in the books

My view: Cultural environment/Consumer value
Classmates: Targeting
In various perspectives, the international edition of textbooks topic was be able to be termed as targeting or consumer value or targeting. Mentioning about targeting, the certain products as a textbook for a particular country should be suitably featured for targeting. In terms of consumer value, it extensively described the value of buyers who preferred the author of same nationality.

Continuing or discontinuing products after testing the product sales.

My view: testing product
Classmates: New product development, product development
Its understandable whether the terms are new product development or testing product. As the example of putting new menu in a restaurant, its practical mostly in any business that firms will receive the estimable feedback if their products are tried by consumers.

Testing product therefore is helpful for developing new products.

In conclusion, the marketing assignment, which generously accepts the students new knowledge about marketing terms and has them share with classmates, reveals enormous differentiation in learning process. With the same exact time and lecture, each topics were told through storytelling. Even so, students perception and perspectives varies in learning process. Especially, with the different background knowledge, nationality, work experiences impact on variously terminology depending on each students understanding. However, some term may match or not match the story. None of them is never been corrected. This method of learning process can be implied that marketing terminologies are flexible based on the angles people view them.

Student 8 Final Research Paper

Marketing is an activity of presenting, advertising and selling companys products or services in a market with the best possible way. Every part of marketing is operated by persons. The relationship between produces and consumers is so important that every organization approaches to buyers with so various ways.

It appears to me that the ideas, characteristics and desires of sellers will be directly expressed in marketing.

At first I was doubtful whether this marketing class was helpful for understanding the theory of marketing. Dr. Morris didnt talk about the textbook and besides I expected that I could learn some specific actual marketing methods in class. This marketing class usually has gone on with a discussion style, so it was sometimes beyond my comprehension because the textbook wasnt important.

Additionally, the teaching way of Dr. Morris was completely different from the usual approach. It is quite difficult for people to adapt to a new style and whats more it takes us much time. We usually consider that every class deals with textbooks. Although they have a lot of messages and key points to solve issues, there is no guide in real marketing world. I think this class gives me implied information that we always have to adjust ourselves to a different situation without textbook.

Then this class was so flexible and I will never forget the unique style. I think these approaches are connected with marketing. Firstly, organizations should use flexible techniques in order to attract more customers. For example, when they try to target children, the advertisement will contain animations or pictures. If smokers are targeted for marketing, companies usually use images of adult man or twilight, which signify masculinity. Secondly, the uniqueness is one of the most important factors in marketing. To compete with other firms the use of almost same approaches to consumers is not succeeded in todays market. The difference from others allows buyers to pay more attention to products or services.

As I have got accustomed to the rhythm and listened to more lectures, I found some vital things in real marketing world. Dr. Morris showed them in front of us.

For example, some students were often immediately asked to search some words or cases in internet when some of them appeared in class. This approach is indeed important technique in real business. Recently the border of each country becomes less than used to, and as a result it is necessary for companies to invent new ideas or get customers as soon as possible. In other words, the obscure points should be solved fast so that firms can survive in a todays competitive market. I learned this point not from reading a textbook, but from actual class. Reading books seems to me that I can catch many things or feel that I become much smarter. But actually, such method isnt so helpful for doing real business because this is so passive that it is possible that everyone may forget theories and moreover cant make a judge how to behave. On the other hand, in this marketing class I could learn how to solve a problem actively. The approach of Dr. Morris to students is so impressive and original that I acquired the skill more clearly than by textbook.

Before taking this course, I have never imagined the relationship between marketing and military. Military leads marketing. It created internet, which nowadays is a place for advertisement, information, selling products. For companies military is a good marketing target and military also supports industries.

When I compare marketing terms I picked each class with other students, it is thought that the words wont be same. It is possible that every student catches terms different from each other. Thats why everyone has various backgrounds such as race, language, culture As a result, the interest to marketing words will vary.

Next, I compared my terms with the terms of 3 classmates specifically. I wrote how to relate the key words in class with marketing terms.

Marketing is factual but not truthful.
A student linked Slogan, B student Promotion, C student Public Relation.

 Religion has a important role in marketing.
A student linked Communication, B student Marketing strategy, C student

Religion
"Use holidays to sell products and services
A student linked

Cultural environment, B student Marketing strategy, C student Promotion

Children influence adults to buy products
A student linked Market segmentation, B student Marketing strategy, C student Advertisement

Use resource from enemies
A student linked Marketing research, B student Marketing strategy, C student Production

The TV commercial of Apple at super bowl
A student linked Innovate marketing, B student Advertising, C student Slogan

Marketing is a high and low context.
A student linked Consumer behavior, B student Communication, C student

Market segmentation
(1) Marketing tool Use of Audio is able to get peoples attention if they are bored or sleepy.
(2) Marketing Research Get information from competitors.
(3) Religion in Marketing Religion has a role in marketing, which means the advertising that is acceptable in a society cannot be acceptable in other societies.
(4) Slogan of Marketing Marketing is factual, not true.
(5) High Context The meaning of stories can be understood through personal relationship. Low Context The meaning of stories can be understood by words.
(6) Product Product can be driven by history.
(7) Customer Relationship Enjoying music or something common can link people with happy.
(8) Marketing Marketing is psychopathic. Companies do and say anything in order to sell products.
(9) Geography Geography changes mortality segmentation.
(10) Purchase decision consumer ranks brand and forms purchase intentions.
(11) Marketing Strategy Use holidays to sell products and services.
(12) Internet Breaking a physical barrier, that is ancient road. Internet causes economic development.
(13) Marketing Route Most of trade routes were made for military movement.
(14) Marketing strategy How much children can influence.
(15) Cultural segmentation Nurture is created by culture.
(16) Environmental movement: Computer was invented by military activity
(17) Marketing history: The way that industry was organized in the past was that we had capacity supported by people and many locations, i.e. educational area such as university.
(18) Strategic planning: Large company such as Ford and GM has combined their company generally outside US.
(19) Marketing tool: References at homepage are a key factor in Marketing.
(20) Advertising media: The picture of textbook. The company may pay the fee.

Student 9 Final Research Paper

As the above examples the students in the same class attached different terms with the same key words. It is estimated that each student has different perceptions. In other words, all customers have also varied recognitions about an advertisement. People respond to a slogan, image or picture with different comprehensions. Thats because they have grown up at various environments such as parents, schools and societies. Especially in the US a lot of people have come from various countries, contrary to in Japan. Here it seems that it is harder to send a same message to all buyers. Therefore, it is necessary to advertise products more simply and shockingly if you want to attract more interests of people in US. While such method is needed in a country with varied races, how is the case in a homogeneous country such as Japan? In my opinion, the perception which Japanese have is not so different from each other because they are brought up with an almost same educational system and environment. Consequently, they will have an image equally shared with others. It is not difficult task to send a massage that companies wish to the consumers.

Lastly, I compared 200 terms with them of classmates, which means how many different words from others I picked up in class. One of things I noticed is that there are not so many differences among international students. Thats because the age among them is not varied and their ability of listening English is limited compared with native students. The words that the most of the students have picked are quite easy to understand and moreover Dr. Morris talked about them slowly and briefly. Accordingly these words are so memorable that we will not forget for a long time. In marketing, the way to advertise products will be also important. It needs to make clear how to transmit messages to buyers.

Final Paper

Section 1: An Assessment of information gathering from the first class to the last. Defining marketing terms through class discussion and through textbook review.

Class Session 9/9/06.
In review of the seventeen reports emailed to me, I have selected six topics at random to determine what my classmates reported as compared to myself. The results of this review are below.

Topic:

Marketing is Factual but not always truthful.

Of the seventeen reports reviewed 11/17 or 65% of the class population had reported on this. Nearly all of the students had a different definition of the statement but I thought it was significant that the statement was noted by so many.

In review of this topic I never really looked as marketing as being factual but not always truthful. I preferred to look at is as salesmanship. The goal is to move profitable business forward into the consumer hands. Doing this through marketing has been to goals of every business from the start. I believe that it is the customers responsibility to educate themselves in their buying decisions. Your assignment requiring us to find 25 of these truths was such an eye opening experience.

Always be diplomatic Be a good Citizen.

As with the first topic a total of 65% of the student population also had this topic on their list. Again the marketing term describing this topic was different for most students but, the fact that the subject was mentioned in the majority of the students reports was significant.

I have thought hard about your discussion in class with the student who rudely challenged one of your statements. Your response to her was correct. If she did not learn how to be diplomatic in her statements before she gets into the meeting room she will never be able to push her agenda through.

Marketing people need to look at history to make decisions.

30% of the student reports had mentioned this subject. This represents a significant reduction in the number of students indicating this subject in their reports. Of the students who reported on this subject everyone had a different marketing term describing it.

I believe it is important to look at the past to avoid making the same mistakes. Some companies spend an overwhelming portion of their time reviewing data while missing the focus of current trends. My past experience of working with the Quaker Oats company showed me how bogged down a corporation could get by reviewing history. By the time a decision was made on how to move forward they had sometimes missed an entire selling season.

It is smart to take resources from your enemy.

59% of the class population listed this topic on their marketing list. Most students defined this subject as marketing strategy or just plain strategy.

My current company has become concerned at the number of our competitors who have copied many of our product features. Since our company did not have the insight years ago to trademark many of our product features we find very little recourse today. We have become so concerned with this problem that we have started to copy some of their differences so that we can appear to be keeping up with trends.

Never assume a person does not know what is being communicated.

47% of the student population reported on this subject. Definitions of the subject were different. It was interesting to note that some students reported the statement as Never assume a person knows what is being communicated

In business communication is key. I had an instance this week where my sales rep and I sat in on a meeting and walked out of the customers office with two different perspectives of what when on in the meeting. Careful communication but also careful listening is important to be successful in marketing.

Themes may be universal but the way they are expressed is unique to a country or culture.

65% of the class reported this statement in their reports in one phrase or another. Most used a different definition to describe this phrase.

I never looked at any perspective but our own. As we truly become a global society we need to better understand cultures in order to succeed. The amount of cultural diversification we had in our own classroom proves how important understanding this is.

Class Session 09/30/06

In review of the twenty one reports sent to me I have selected six subjects from my list at random to compare with other reports. The results of this comparison are below.

Marketers should view the world as geographers so that they can be better at marketing.

43% of the class identified at least a variation of this subject. Different definitions were given for the marketing term used to describe this subject.

In my undergraduate studies I had taken a class titled Cultural Geography It was an elective that actually became one of most favorite classes. I do agree that there are so many educated people that have a different perspective on things and by listening to them you will have a broader appreciation of the world. This will make you a better marketer.

If you understand each age groups life experience you will be better able to appeal to them as a marketer.

Triggered by the discussion of Elvis Presley and Harry Chapin a full 48% of the class included this subject in their list of topics for definition. Again a different definition was given to describe this subject.

I never thought that I was different than my peers. I can truly understand the importance of knowing your markets demography and background so that you can be effective in reaching them. I will always believe that Harry Chapin was one of the best singer song writers ever. Its a shame that todays generation have never heard of his music.

Branding is a way of taking a commodity and making it into something special.

57% of the student responses indicated a reference to the above statement. In this topic the majority of responses indicated Branding as the word being defined and the majority of students used almost the exact phrase above.

Having worked for the Morton Salt Company I spend a great deal of my time convincing customers that I have a better product based on my brand. We currently have 55% share of the salt business (round can) even though we command a $0.10 -$0.15 price disadvantage versus our competition. The power of our brand allows us to have this price advantage.

Corporations are becoming more psychopathic where there is no moral conscious anymore.

57% of the student population in class referenced corporations as being psychopathic. Several students in this group named marketers psychopathic and not corporations.

I once worked for a corporation who had a psychotic leader. It was not any fun when you saw him take out the soul of the business for the sake of short term profits.

Corporations do advertise a way of life. They create a story they want the public to believe is true.

Only 4 students identified this phrase (19%). The above phrase was mentioned in a discussion about how corporations work hard to create a public image.

We have a code of conduct that we need to follow anytime we are in public wearing any clothing with the Morton Salt logo on it. Our company is very concerned with the image that they have created.

If any promotional strategy is identified as marketing it will fail.

57% of the class identified this statement. The majority of these students used nearly identical comments with the phrase.

Marketing needs to be hidden. If the general population feels as if they have been played than your marketing efforts will fail. We spend a great deal of time at our company making our advertising and promotional efforts transparent but effective.

Class Session 10/21/06

In review of the nineteen reports sent to me I have selected six subjects from my list at random to compare with other reports. The results of this comparison are below.

The original key holidays were summer; fall, Winter & Spring Solstice.

Only 26% of the students reported on the original holidays. Many topics in their reports centered on our traditional holidays and not the original holidays.

Personally I am thankful for these holidays so that I can get an additional day off from work. Most times I do find myself spending extra money during these days off. Thereby confirming the real purpose of the holiday season.

Every idea in a group has a certain amount of power. This power can change depending on a shift in the internal group.

47% of the students responded about group dynamics in their reports. Additional reports included some mention of a group but did not speak of the power shift within a group.

It was four years ago that I accepted a promotion and moved to the east coast. The sales manager in the area felt that I did not deserve y promotion and immediately put me into a dead end job. He left the company two years later and the new manager saw my potential and now I am being promoted once again. Power does shift within groups and it is important to react to it when it occurs.

The Asian culture is strongly based on the principles of Yin & Yang.

47% of the class population referenced this important part of Asian culture.

In developing new business try to use ancient trade routes. By using these trade routes you may be able to predict consumer movements.

79% of the class mentioned trade routes and the importance of following these routes in developing areas to grow business.

Transportation is key to success in moving products. Understanding the flow of goods and communication helps grow volume.

When you try to increase the value of a product you need to take into consideration your time and cost in improving the item to gain an increase in its perceived value.

37% of the students mentioned the factors needed to be taken into account when increasing a products perceived value. Many more students indicated by adding something to a product you would increase its value.

I have always thought that building frames for sports jerseys was time consuming. I have never been able to make a large profit on each jersey once I factored my time. Many large companies could benefit from this knowledge.

Children have great power in the purchase decision by nagging their parents into such purchases.

58% of the students responded about the impact children have in the buying decision by using nagging. Many more students indicated in other ways a childs impact in what is purchased in the household.

This is why I am broke today.

Class Session 11/04/06

In review of the nineteen reports sent to me I have selected six subjects from my list at random to compare with other reports. The results of this comparison are below.

Most all innovations were directed, motivated and financed by the government for military purpose.

63% of the class reported on the governments influence in business. Many others responded with discussions of specific government influences.

Marketers need to capitalize on the governments product development. New ideas spawn new products.

With the need for low cost products we do not need the US to produce our products and we have shifted to foreign sources.

11% of the students indicated a shift in this countries dependency of foreign goods.

The Internet has changed the structure of industry all over the world.

58% of the class reported on the internet changing the structure of industry. Nearly the entire 58% reported by using almost the exact phrase.

Governments want to control the internet.

42% of the class indicated the governments need to control the internet for their own purposes.

If you dictate the game you win.

53% of the class remembered this phrase. All of them used the phrase exactly as it was written above.

I put it on the menu to see if it sells. If not I take it off.

32% of the class made note of this quote. This quote is a very simple phrase that can be used to understand consumer behavior and meeting the consumers needs.

I always called this the shot gun approach to pricing or product development. Since I am selling a commodity in my everyday life I always request the lowest price available to sell my product. Our marketing department insists on selling at a higher price. Until we get the price in line with competition we will not get the business. If we submit to a buyer a lower price after quoting a higher price our rapport with the buyer is gone. Real world product development costs for most consumer goods customers make it nearly impossible to produce a product without having a somewhat better than average chance for success.

Section 2: An assessment of defining marketing terms from the first class to second.

Defining marketing terms required a bit of effort. Having read the textbook it was easier to understand the presentations in class and to define a specific term to that presentation or comment the benefit of learning the material in this fashion was that it made you think more about the impact that marketing has in our everyday lives.

I did feel that it was easier to define a specific topic or phrase as the class session went on. I do not know if our definitions were correct and I feel that the definitions are totally based on the writers viewpoint based on how he/she interpreted the material presented. I think this was the most interesting part of the assignment What I thought was a simple cut and dry definition turned into a more complex matter after reading others definition. Obviously as future marketing people our job will be to learn how to get our point of view across to the largest audience in such a way that the largest target is receiving the same message that is needed to be conveyed.

Section 3: Should the assignment be more than 50 things or less than 50 things.

For a marketing student I felt it was important to try and glean as much from the lectures as possible. If the assignment was 25 things then I think it would be too short. I have noticed that in the classes that you teach that are three hours long you have requested 20 items, a perfect amount for a shorter class. 50 items in an eight hour class kept me focused on your discussion.

The difficulty of 50 items was in the review of the total class list. I believe I counted 28 students on the first day. Unfortunately I received 16-19 reports. Each report contained 50 separate topics with a definition or a total of 800-950 separate definitions to go through per session. A daunting task. I do believe this assignment was important because it did show how each of us interpret things differently.

Section 4: An assessment of the authors belief as to whether this was a worthwhile assignment.

The assignment was worthwhile to me. I found the topics interesting and the review of each students perspective of what was taught in class.

I enjoyed learning about the different subjects. I enjoyed the fact that the class lectures were not derived from a textbook. It was apparent in the writings of the other students that many different ideas were remembered. The definitions of the words may have been different for each person but the effort was there by everyone.

I believe that a better system of compiling the information is needed for this project to be a better success.

Finally, I would like to wish you well in your future endeavors.

Student 10 Final Research Paper

Final Paper

When I learned about the assignment we had to do for the class, at first I was somewhat confused. I wasnt quite sure what was being asked of us and if I understood the format of the assignment. The more discussion we had about the assignment the more I understood what we had to do. Initially, I was unsure and frustrated about the fifty terms each class. It seemed like an original way of teaching which we are not used to. I feel that it caught some of us by surprise. I believe that the assignment forced us to think in a different way such as outside of the box. In the beginning, I thought this style would not engage my thinking and understanding of the subject matter. However, as the class continued I was amazed at how marketing could be applied to all subjects in different manners. Although the style of discussion was obscure at times, the main point about marketing always seemed to arise.

I found the first fifty terms difficult to acquire. I had many ideas that interested me but had trouble relating them to marketing terms. I feel that my thinking was very narrow and typical instead of creative. I found the more I thought differently the easier it became to relate terms. I believe that marketing and creativity play hand in hand. Creativity allows for unique ideas and marketing plans. As the assignment continued to the second and third it was easier to relate terms. By the fourth and final assignment I had the easiest time with correlations. My mind thought about marketing on a different level and the experience with the previous assignments helped to produce the last assignment. I feel I improved throughout each assignment and by the fourth one I was ultimately successful. I believe that each time I correlated the terms better and was able to incorporate terms from each section of marketing.

At the start of the class I was not interested in marketing at all. However, throughout the class my interest as well as knowledge about marketing grew tremendously. I now relate everyday tasks to marketing and how they affect other parts of business. For example, I was able to help my mom market her company better to enhance the benefits for the company. Things that interested me the most about marketing were the increased enhancement of technology and the effects it had on businesses. Another concept that interested me was the relationship between the consumer and producer. Lastly, were the strategies of marketing and the effects it had on certain cultures. I understood that each existed but never knew how intrigue they effected one another.

For each assignment I had five top marketing terms that I felt were the most important to me. For the first assignment my top five were perception, attitude, public relations, culture and lifestyle. The second assignments top five terms included belief, branding, targeting, perception and deception. For the third class my terms were strategy, value, cost, believe and culture. Lastly, the forth classes top terms were Internet, attitude, advertising, learning and consumer market. Among the twenty terms there is a common theme which I would summarize as personal opinion. Marketing has to relate to the individual for it to be successful. If an individual can relate to the product or service they will be integrated and have some desire to try it. Everyone has their own thoughts as well as opinions about products and services based on how they are presented and their effectiveness. The most important theme I discovered from the class was that everything has a story. For instance, every individual has their own personal story which they tell others so others get to know them. Each product and service has their story about how they came to production as well as the pros and cons to them. Everyday a new story is created based on what happens to the individual during the day. Again, if the individual can personal relate to the story then they will be more inclined to experiment with the product or service. Storytelling plays a large part in marketing, as it is a major means of communicating among all factors related to marketing business.

After careful review of my peers fifty terms from all four classes I noticed a trend between them. There were common marketing terms that were used by my peers which included branding, belief, target marketing, public relations and business/market strategies. All of the common terms used by my peers, I included in my top twenty terms. This may seem coincidental; however, my top terms were decided before I received my peers terms. Even though everyone used some of the same terms, not everyone interpreted the terms the same. Even though most of us used these terms I took examples from a few of my peers work. In my assignments I used branding which I stated as Taking commodities and making into something special, and Designer labels, examples-Guess and Hugo Boss. One of my peers interpreted branding as Taking a commodity and differentiating it, and another stated, Brand is lost if not used or promoted. I believe that branding is marketing a product/service so that some part of it is imprinted into the consumers brain so they want to use it. However, by reading what my peers think about branding it seems as thought they see it differently.
For the second term, belief I understood it as Marketing built on differentiation, and Marketing is psychopathic, and Ying and Yang- within each is the other aka duality.

Target Marketing means Cinderella, different version for all culture, Themes universal but presentation are unique to culture and Learn about other famous people or items in other countries, or Increasing the products perception to the consumer. One of my peers deemed target marketing as Companies should profitably serve the targeted customers, and Serve little but serve good. Serve to only to selected set of customers. Another individual stated Process of identifying the specific customers needs and developing marketing programs, and another said, Reaching out to target groups (men, women, teens, and kids) to showcase product attractiveness. Again, we all understand what the term means but interpret the meaning in different ways.

Public relations I understood as Talked about your education and teaching and no one tells the truth. One of my peers deemed it as Brochures, articles, logos, business cards and talking about yourself, be seen and heard. Another individual peer stated Healthy Forests, No Child Left Behind. Cultural and political geography can be of vital significance, was mentioned by another peer about public relations.
 
Lastly, business/marketing strategy I judged to be Something that is not to honest and the use of holidays to sell goods and services. One of my peers stated Use Resource from Enemies or Competitors and Everyone should take active part in the business activity and they should help aid others in the business. Another claimed Creating wealth through the military that the non-military industries could not produce. Another explained strategy as Take what is to learn in geography and use it in marketing Find from area A and move to area B and What is identified as marketing will never work people dont want to see themselves as works of psychological marketing. We were all sitting in the same class, listening to the same comments being made about the topic. However, it is interesting to see how differently everyone interpreted the information being discussed. In essence, we all heard what we being said but varied with what we perceived it as. My peers and I heard what was being said but didnt necessarily understand what the individual was trying to convey. This is a good example of what happens with different cultures. People may hear what you are saying but may not comprehend what you are trying to say. Out of the about thirty individuals in the class Im sure that some individuals understood terms in the same fashion. However, after my examination of the terms, most of the time the terms were interpreted in various fashions.

I feel that determining fifty terms for each class was the right amount. I dont think it should have been fewer terms than fifty. If the assignment were less than fifty it would have been harder to illustrate how we have evolved each class with our learning. Also if it were fewer terms not the whole class time would have been exemplified throughout the terms, only the first half would be remembered instead of the class each meeting, as a whole. Controversially, if it were more then fifty terms there would have been too much information to analyze. A conclusion about the assignments would have been harder to make.

Personally, I deem the assignment of the two hundred terms for the class to be worthwhile. Subsequent to looking at my terms I feel that my knowledge has grown about marketing but in a different way than I normally would. If we had to do assignments were we had to dictate information or memorize ideas, I would remember the information only for that certain time and directly as it was presented. In the manner which we learned the terms, I was able to apply them to marketing and other aspects. I could relate them to my personal life which enabled me to grasp the concept better. I thought outside of the box instead of in a linear manner. I now feel more comfortable linking ideas together where I would not have normally thought to do so. The benefits of the assignment include forcing us to thinking like we normally would not have. I know see ideas as a whole instead of for exactly what they are defined as. I feel that I have learned more about marketing from the fifty terms than by completing traditional assignments.

Conclusively, I enjoyed the class as a whole and my knowledge about the ideas we discussed has grown tremendously. I enjoy the ability to relate and link ideas better than I did before the class. The assignment was enabled me to take tasks learned during the class to apply them to my other classes to better my education. I found the learning technique very unique and enjoyed the time spent throughout the semester. Lastly, I learned that at times I have a narrow way of thinking about topics presented in my classes and now have the ability to think curve-linearly.

Student 11 Final Research Paper

Marketing Final Analysis

Marketing surrounds our lives every day. Without even knowing it, we may be enticed to buy a certain product because we feel like we need it. Before I took this class, I had a certain preconception about marketing. To a certain degree, I am just like everyone else. I buy things because of an advertisement, and like other shoppers, I get sucked into thinking something is free. However, I dont trust marketing. My undergraduate degree was in Journalism and Mass Communication with an emphasis in Media Analysis and Criticism. During my four years, as a student and as a Division 1 athlete, I dealt with the double-edge sword of the media. One day I was the hero; the spotlight of a story. The next day it could be completely different. The athletic department had a Marketing Department that consisted of a staff that would write press release articles, create game-day activities, deal with public-relations, and develop a general promotion of each team. Eventually I learned the true motives of our Marketing Department did not reflect the athletes needs and wants. The story was always how could we make our school and our athletic department look better?

Because of personal experience with marketing, I was not too excited about taking this class. I felt that what I would learn (from the lessons the professor would teach based on the books material) would go against my values, viewpoints, and beliefs about the media and marketing. However, even after the first class, my mindset changed. I opened up to what marketing is and could be. Each class I learned something new and true about marketing. Every student took away what they wanted from each class; what was important to them. Thats what marketing is; relating to something that is important to you and acting upon that. If marketing achieves this, it is successful.

On September 9th, an early Saturday morning, we had our first class. Without any specific expectations, I listened to Dr. Morris talk about himself through a couple of stories. I sat there in the front row, paying attention to what he was saying, without writing anything down in our notebooks. Maybe I am conditioned through four years of undergraduate classes that the first class is always the routine of introductions, going over the syllabus, and rolling our eyes as the professor talks about his expectations. An institution-based education is how students learn to interact in life. However, I quickly realized that even Dr. Morris stories were marketing. His classroom was not a typical, straight-out-of-the-book lecture class about marketing. I learned it was something different; that it was a opportunity to prove that everything relates to marketing. I opened up to this idea from the start, and it helped me understand each class purpose.

During this first class, Dr. Morris talked to us about how marketing is factual but not truthful. Through several examples of false advertising and personal stories, I reluctantly realized it was true. Also, Dr. Morris spent a great deal talking about how we should use stories from someones culture to discuss with him a product, idea, or service so that he could link that story to the product, idea, or service. It makes sense. Stories weve been told growing up shape our thinking. However, the challenge is to transfer understanding, so that everyone knows what you are saying and it is more meaningful to them. We all hear and say things from our own perspective. In addition, Dr. Morris said that whatever you try to do, and you are successful at it, people will do it. This not only relates to marketing, but every aspect of life. Next, Dr. Morris spoke about how the movement of people throughout the world does impact marketing, cultural norms, and the way people see the world. The knowledge of history and this movement of people can help you make better decisions. For example, the immigration problem with people from Mexico is our first major attack on the Protestant legal/value/moral systems with the number of Mexican people who will outdo our system. Therefore, we are sending their children to American schools so they are not at home, to attempt to switch the child to a Protestant story in contrast to their home Mexican cultural story. Finally, we watched a movie about how the diamond industry is corrupt. There were many other ideas that Dr. Morris talked about, but these were the main ones that stuck out to me. After this class I was excited to learn more about marketing and what I can learn from Dr. Morris.

Our second class on September 30th and I learned even more new and exciting things about marketing. First, Dr. Morris explained to us that history changes mindsets of people about ideas or products and services. Also, even though I knew that the same word (for example place) can have a lot of different meanings, that it depends on the context of which meaning it is, Dr. Morris instilled a new way of looking at this idea. He told us that marketing today (and even the government and politics) has been the master of saying one term but it means something completely different. Terms can be defined in a different section of the newspaper, so that the newspaper can say that they defined those terms or they can say that a reasonable person can define the terms. If we do not ask for the definition, then we will not know what it means to them. We can either be happy or not with the definition we think it is. In addition, Dr. Morris said that if we look at what geography does and then change it to marketing segmentation, we can learn a lot about marketing. This discussion led to a movie about global cooling and what Harm de Blij had to say about global cooling as he presented it to the CFR. Since the U.S. is so obsessed with the chronological/history, the how is how we look at the world; we dont care about why, when, and where.

Next, Dr. Morris talked about determining trends by looking at newspaper articles on different topics to see the amount of space devoted to each topic. We can do the same thing with marketing and business. In addition, Dr. Morris explained to us that if you want to market something you do not like to someone who does like it, do not act turned off by it. Instead, we should try to relate to it or show some interest in it. Also, we watched a movie on how the corporation is psychopathic because the actions they take are not affected by any moral values and there are no constraints on them from any outside system. Therefore, marketing is also psychopathic because it will say or do anything to anyone to make them buy more; that there is no compassion for the consumer. Finally, Dr. Morris said that if anything is recognized as marketing it will fail because people do not want to think that they will buy something just because they saw an advertisement for it. People do not want to be that trained by the media. There were many other ideas that Dr. Morris talked about, but these were the main ideas that I felt were the most important to remember. After this second class, I started to understand more fully the intricacies of marketing.

Our third class met on October 21st, a week or so before Halloween. In the beginning of class, Dr. Morris talked about religion and the use of holidays to sell products. The religious market is booming, as the most sold book in the Western world is The Bible. Dr. Morris also explained that how you start your calendar using one o two ways (darkness to light or light to darkness) depends on your story or world view. In addition, where the day begins is a human decision and the decision is based on the story that you hold. As Dr. Morris talked about each holiday and how it started historically and how it turned into a commodity to be sold or reason for marketing, I finally realized the truth about holidays and marketing. Even though most holidays have a religious background, they are seen as days of mass consumption of products and services, where businesses jack up their prices and slash them the day after. Also, Dr. Morris spent some time talking about how every idea has a certain amount of power in a group.

Even if you have a lot of evidence for an idea, other groups are going to oppose it because the idea has power. In addition, Dr. Morris spoke about the two dominant ideas (1. there is one truth and only one truth and everyone is marching towards that truth and 2. its all a balance between opposites; Yin and Yang). However, there is a third view that in Celtic tradition there is the Triad (the third idea is a minority view); that there are three possibilities for actions. Dr. Morris then explained his viewpoint, that there could be a total of nine possibilities for actions. In addition, Dr. Morris talked about ancient trade routes and how we should follow these when thinking about business and marketing and look at places people are going to.

Finally, Dr. Morris did his satellite clock demonstration in adding perceived value to target to a particular market group. You can increase the perceived value by linking it to a personal story and individualizing it. These ideas were just some of the ideas that I felt were important to remember, even though there were many other ideas that were significant. After this third class, my understanding of marketing and its tactics to be successful was accumulating. I continued to connect each idea with similar themes. Everything is connected in one way or another. In order to be successful in marketing, I need to figure out the connection and implement these ideas.

November 4th was our fourth class where our focus was mainly history, war, military, government, and business; five major categories related to marketing. First, Dr. Morris talked about the Russians, the Germans, the Cold War, World War II, and how each is connected to marketing. We are a two-tiered society where the consumer is the top (which still sounds good enough to teach students but the realities of the marketplace are different than that) and the military is the dominant tier. Most of the marketing from WWI to the fall of the Soviet Union for large industrial companies was done without having any success in marketing because the government and military supported the companies through military contracts because they did not want them to go out of business in a consumer society.

The government and military wanted a consumer society to be seen to the rest of the world as the strong model. However, the internet has changed the structure of industry in most of the world, and a lot of companies are imploding. Also, politics thought that they could do the same thing as the military and build up industries so that industries could return to them huge campaign contributions which will lead to election. In addition, Dr. Morris told us the story of Thermopylae and ho we have to take this story and overlay it into marketing to be successful in marketing against an overwhelming force. You have to choose the right place and time that gives you an advantage over the overwhelming force (where they cant take you out with that advantage). Finally, Dr. Morris talked about dictating the game to win. You tell the Irish that you will play them in baseball. You would beat them because they do not play baseball like the U.S. does. Therefore, when we go to other countries we tell them that marketing is really all about the needs and wants of consumers. I left this fourth class satisfied with what I learned about marketing through Dr. Morris stories and teachings.

In comparing what was important to me and what I thought was interesting for each of the four classes, I am better from the first class to the fourth class at identifying general marketing ideas and terms. There are many definitions to what I think is better. First of all, in linking 50 items back to marketing, I was more general in the first class than in the fourth class. For example, in the first class I had ideas such as, look stuff up that you dont know immediately and knowledge of history can help you make better decisions. These ideas are general and have no specific explanation to them. I got a little more specific in the second class. I had ideas such as, history changes mindsets of people about ideas of products and services and marketing is psychopathic because it will say and do anything to anyone to make them buy more; theres no compassion for the consumer.

My ideas in the third class were even more specific ideas such as Halloween is a Pagan holiday that continues still today (2000+ years ago) that represents the new year is still celebrated and it has become an economic enterprise because stores just want to increase consumption by selling candy, costumes, etc. and the Punic Wars in Rome and the trade routes there in Africa relate to Harm de Blijs book Why Geography Matters because he talked about the climate change in the Sahara Desert and during the Punic Wars, the Romans originally used horses to travel but when the climate changed they imported camels from South Asia. In the fourth class my ideas were the most specific such as, consolidation does not lead to more employees in a company because companies can make money by taking industrial capacity elsewhere for cheaper and then bring it back to the U.S. to be sold for more; wealth creation is quite high if companies can consolidate and move a lot of its workforce overseas where they arent held back by constraints of U.S. laws and regulations and the professor could have given the Armys new slogan Army Strong to them fro $200,000 instead of what they paid for it, $200 million, but the Army would not take it from the professor because he doesnt have the resources to do a $200,000 research campaign (there is risk of blaming for someone for it going wrong, so you pick a larger company to disperse the risk). My ideas got more specific as the class went along. I was more specific with details and explanations.

Another definition to what better means is if I had more of an understanding in linking ideas that I am interested in to marketing. As the class went along, there were more ideas that I related to marketing. In the beginning classes there would be one general idea that I would be interested in. Then, I would break down that general idea into specific parts of that idea. For example, in the first class, the general idea that I used was, we should use stories from someones culture to discuss with him a product/idea/service so that he could link the story to the product/idea/service. The specific parts from that general idea that I used were, marketing themes and stories makes it more meaningful to the consumer, most stories are universal but particular stories are unique to our own culture; themes are universal but the presentation of the way the theme played out is unique to a culture, stories weve been told growing up shape our thinking, and one story we all know, even though its told differently in other cultures is Cinderella. There were approximately ten general ideas that I used throughout the first class. I had fewer general ideas as the class went along. In the fourth class, for each general idea I had maybe only one or two specific ideas that related to that general idea. For example, the general idea, this man cut out newspaper articles on different topics to see the amount of space devoted to each topic to determine trends; can do the same thing with marketing and business, I had only one specific idea related to this general idea, you can make adjustments based on these trends you find out.

Another meaning for better is my understanding of the concepts and ideas that Dr. Morris talked about for each class. Since I did not agree with and did not know that much about the truth of marketing and its objectives, at first it was difficult to understand the concepts. For example, in the first class Dr. Morris talked about using stories from someones culture to discuss with him a product/idea/service so that he could link the story to the product/idea/service. Prior to this class I believed that the media and marketers catered to the majority and had only one viewpoint of its consumers; that consumers had to relate to marketing, not the other way around. After Dr. Morris explained using stories from someones culture, I understood the concept. There were a few other concepts from the first class that I did not understand at first. However, after Dr. Morris gave examples or further explained a concept was when I realized the meaning. The second class was when I really started to understand concepts as Dr. Morris spoke. For example, Dr. Morris talked about how the same word (ex: place) can have a lot of different meanings; it depends on the context of which meaning it is. It was from the first class that we learned the slogan, marketing is factual but not truthful. By keeping this idea in the back of my mind I was able to fully understand concepts from the second class. In each class, there were many new concepts that I learned about which helped me to understand more concepts in the next class. By the last class, there were so many marketing concepts that I had accumulated in my knowledge of marketing. For example, I was able to relate each idea about government, war, history, military, and business to marketing.

A final definition for better are the marketing terms I used to categorize each idea. At first I started off with general marketing terms. For example, a lot of my ideas for the first class were categorized under interpersonal communication, intercultural communication, marketing research, marketing strategy, social marketing, and marketing theory. I used these six terms a total of 31 times. These marketing terms are very general and could describe a variety of marketing ideas. As the class went along, I got more specific with my marketing terms. For example, in the second class I used less of the same marketing terms, marketing strategy, government regulation, institutional influence, institutional behavior, consumer behavior, and consumer behavior. I used these six terms a total of 25 times. In the third class I used less of the same marketing terms than I did in the first two classes, institutional influence, governmental influence, institutional regulation, governmental regulation, religious influence, governmental influence, occasion segmentation, consumer market, marketing strategy, and consumer behavior. I used these ten terms a total of 24 times. Finally, in the fourth class I used the least of the same marketing terms out of all of the four classes, competitor analysis, military influence and strategy, governmental influence and strategy, institutional influence and strategy, internet neutrality, competitive advantage and marketing strategy. I used these seven terms a total of 21 times. The number of times that I used the same marketing term could relate to an earlier paragraph where I talked about how I used general ideas and then had a lot of specific ideas related to that general idea. Since I had less general ideas as the class went along, I had less of the same marketing term as the class went along.

In comparing my ideas and marketing terms to my classmates, I was able to learn an important concept of marketing. We are all looking and listening to the exact same thing, but we are all going to see it and hear it in a different way. We are going to pick certain things that are important to us, and because of our personal stories and cultures, we are not all going to pick the same exact things. For the first class, the number of ideas that were similar to mine from various students were 1, 25, 8, 15, 5, 10, 10, 11, 13, 15, 9,17, 20, n/a, 3, n/a, 6, 13, 19, and 9 (an average of 11.61). For the second class, the number of ideas that were similar to mine from various students were 12, 16, 1, 18, 6, 12, 10, 14, 11, 15, 7, 10, 5, 16, 2, 8, 12, 8, 24, and 16 (an average of 11.15). For the third class, the number of ideas that were similar to mine from various students were 8, 20, 1, n/a, 6, 17, 19, 22, 11, 18, 10, 15, 11, 24, 22, 11, 19, 15, 29, and 12 (an average of 15.26). For the fourth class, the number of ideas that were similar to mine from various students were 2, 17, 3, 14, 9, 16, n/a, 27, 16, 22, 4, 8, 4, 13, 10, 7, 16, 12, 28, and 17 (an average of 12.89). The only students that had 25+ similar ideas to mine were three other students (one student had 25+ two times; so there was a total of four times).

In general, some students had similar ideas, but not the same wording. For example, one student had for her first class, Reporter to gain access and make a story. My corresponding idea was you can get to talk to anyone by just telling them you are going to do an article on them for your school newspaper. Our wording is different, but we are both getting at the same idea. Some students had similar terms that were not the same wording, but for the same idea. For example, one student for the second class had deceptive marketing and I had history of marketing/marketing strategy for the idea that marketing today has been the master of saying one term but it means something completely different. Some students had different terms for similar ideas with the same wording. For example, one student for the fourth class had marketing strategy and I had military influence and strategy for the idea that since the Russians were no longer a threat, the U.S. got the idea that the military could use their money somewhere else and that we could move our economic systems outside the U.S. to make more money and still protect the U.S.; therefore consumer and military capacity were moved outside the U.S. Some students had similar terms with the same wording for similar ideas with the same wording.

For example, one student for the first class had personal communication and I had interpersonal communication for the idea that dont assume your target knows what youre talking about. Also, the same student for the first class had consumer behavior and I had consumer behavior for the idea that whatever you try to do, and youre successful, people will do it. Some students had similar terms with the same wording for ideas that were similar ideas not with the same wording. For example, one student and I for the second class embedded marketing for her idea that the success of marketing is to appear more honest and truthful, while my idea was that the power of marketing is earning the right to the content to appear more honest and truthful; why business pay so much money for advertising space is because they pay for the non-advertising space (ex: stories by the reporters). Some students had similar ideas that were more general than mine and the terms were more general than mine. For example, one student for the fourth class had, Mktg. History- Most innovations after WWII financed my military, while I had, military influence and strategy: mostly all innovations post WWII were directed, motivated, and financed by the U.S. military (for example: computers, internet, clothing and camping equipment, and medical care). Some students used terms and ideas from the book. For example, one student for the second class had Brand extension- uses a successful name to launch new modified product ex. Coke now have Diet Vanilla Coke.

Some students used terms and ideas from personal experience outside of the class. For example, one student for the first class had, Market segmentation: (my years at Big Y Supermarkets during undergrad years). More Polish food selections in the Ansonia area (higher Polish population) vs. more kosher food selections in the Monroe area for the larger Jewish population. These similarities and differences between my classmates and my terms and ideas just prove that we all perceive things in different ways. Everything is very subjective. It all depends on what we feel is important and interesting to us. Because of our different stories growing up and different cultures, certain ideas will have more meaning to us and will therefore trigger more interest in those ideas.

The difference between my classmates and my interest in marketing terms can be best seen by comparing my top five ideas from each class and how many of my classmates had them in their 50 ideas. For the first class, the number of my top five ideas in my classmates 50 ideas were 2, 5, 3, 1, 1, 4, 4, 4, 3, 3, 2, 4, 3, n/a, 0, n/a, 0, 4, 3, and 1. For the second class, the number of my top five ideas in my classmates 50 ideas were 2, 4, 0, 5, 2, 2, 3, 5, 3, 5, 2, 4, 3, 4, 0, 3, 3, 2, 2, and 4. For the third class the number of my top five ideas in my classmates 50 ideas were 1, 2, 0, n/a, 0, 3, 3, 4, 1, 2, 2, 2, 1, 4, 4, 2, 3, 2, 5, and 1. For the fourth class the number of my top five ideas in my classmates 50 ideas were 2, 0, 0, 3, 2, 4, n/a, 5, 4, 4, 1, 3, 0, 4, 2, 2, 1, 3, 5, and 3. For each of my classmates there is a variety of my top five ideas in their 50 ideas. What was important and interesting to me was not the same as my classmates ideas that were important and interesting to them. This proves that we all perceive things differently. However, sometimes certain classmates can perceive the same thing that I do in a similar way because we may share a similar life story or have a great understanding of a concept. The assignments were all about things that interested us and relating them to marketing. It was not about the amount of items or the amount of time devoted to each topic. The question is, if there is 25 other things what I thought was important and no one else thought they were important, then how can I get those others to think that they really are important? The key is transferring knowledge and making them feel like what I was saying is important.

A very crucial factor in each class and assignment was Dr. Morris and how he presented each idea. His goal was that we dont all see the same things. Dr. Morris needed to talk about marketing ideas that we would be able to pick out and understand that they related to marketing. I felt that he was consistent throughout each class in transferring ideas. I think that some of my classmates would disagree because of their personal stories and cultures. It is hard for the international students who did not grow up in the U.S. and grow up speaking English to really comprehend the intent and true meaning (based off of U.S. lifestyle, education, and beliefs) of each idea. I feel that it was a benefit for me to tape record every class. I was able to go back through my notes after class and fill in the missing blanks. Even though I am very good at taking notes and was able to transfer the ideas onto my notebook, the ability to go back to what Dr. Morris said was a very integral part and advantage to completing each assignment. I was very satisfied with each of my assignments because I knew that I had listened to (more than once) everything that Dr. Morris had said during class.

I think that 50 items may not have been enough. In comparing my ideas and terms with my classmates, I remembered that there were some ideas that I wanted to have in my top 50, but since I already had 50, there was no room for them. For each class, I took pages and pages of notes; writing down everything that I thought was interesting and meant something to me. Maybe it is just my naivety of the truth of marketing that I wrote down almost everything. Some of my classmates may be different. I feel like we should have had the option to have as many or as little ideas that we felt we needed. This way Dr. Morris and the class could really see that we do not all see and hear things in the same way.

I believe that this assignment was worthwhile. Dr. Morris and his stories and ideas opened my eyes to what marketing really is. The dominant way in the U.S. is that we create marketing that all people hear and see the same thing and understand it in the same way. By doing these assignments for each of the four classes, I was able to see the reality in this concept; that we really all do not see the same thing and understand it in the same way. This class greatly benefited me. I am a wiser consumer and more skeptical of all the marketing tricks that are out there. I have been brought before the truth of marketing, and I now know what it takes to be successful in marketing.

Student 12 Final Research Paper
 
Taking this class has given me a better perspective of the marketing industry. Through discussions of various marketing strategies, the history, and future of marketing I have achieved a better position in identifying things linked to marketing. For example most every advertisement comes across as a story rather than a direct marketing strategy. Other examples of marketing not well known before this class has to do with the influence that the military has on the economy in that industry closely follows the military not only in converting military technology to public use but also has evolved around the world as the military has done so. Other things discussed related to marketing, but not well understood before the class were global warming, wine geography, corporate world, and the global economy. This class made me aware of marketing on a bigger perspective and it will be interesting how those marketing topics will play out in the future.

Of the many marketing topics discussed in the class the most interesting to me had to do with the discussions on the military and its influence on the economy and the evolution of marketing and industry. Government influence during and after WWII was a frequent lecture topic and involved discussions regarding military combat strategy, technology, and military business models all of which helped evolve the American economy in some way.

Present day marketing methods adopted from military strategies go back centuries. For example using overwhelming force to gain competitive advantage (Story of Leonidas military strategy and use of Thermopylae) is a common marketing strategy understood today.

Modern day marketing models evolved post WWII. During WWII, war strategy involved not only fighting Germans but also establishing a front against a potential advancing Russia. After WWII U.S. Military dispersed all over the U.S. to prepare for potential attack by Russians and as a result new roads and high ways were built which allowed the economy to span. Also, the defense industry during and after WWII was heavily supported by U.S. Government such as allowing some price gouging until fall of USSR. to help ensure U.S. economy stayed strong. Following the war U.S. military capacity around the world grew and was followed by the U.S. economic systems. As a result industrys global capabilities to move outside the U.S. also grew, and in return influenced and set the tone for marketing strategies and capabilities. It was learned that American economics structure of industry includes international business growth.

First Business models were created by military in post WWll. Military business models are still used today and still influence industry. Other influential things that the economy benefited from the military/government came from the evolution of innovations post WWII largely due to military technology (computers, internet, clothing, medical care, etc.). Post WWII American industry strived to adapt the military technology for public use. Structure of American industry post WWII was put in place to stand against Russian advancement. However, marketing systems by American defense industry during and post WWII was non-existent in that U.S. government funneled money to the industry to keep strong as Russia was still considered a threat. Modern day industry with post WWII structure still in place could find themselves imploding as a result of technology revolution.

Even in todays world the military supports and influences industry. The future structure of industry is influenced by the military and lays with the structure of military as it changes to fight todays type of war (asymmetric warfare). Also, non-military and military interests exist for industry strategies and a as a result military and political interests will change structure of industry. In politics there are special interests as to industry strategies and those companies in the strategy kick money back to special interest parities to support their interests. Today we see the military spending huge amounts of resources to find ways to create a Thermopylae. For example the U.S. Army is currently spending millions per year in a multi-media campaign to win hearts and minds of recruiting age Americans through the use of a huge marketing agency.

Of the many things discussed regarding marketing I was most intrigued by the importance and the influence of storytelling in the marketing industry. This was not understood what so ever before the class.

It is understood now that storytelling is a huge marketing strategy in big industry. England, Russia, Ireland, China are considered storytelling countries and universal story themes are unique to own culture. It is understood that marketing can be taught and learned through storytelling. It is also understood that big industry attempts to control the story. Stories organized and expressed differently

Also learned is what influence religion has on the marketing industry. Having knowledge of religion/religions and being able to relate through religious stories gives a corporation or individual an successful marketing strategy. Similarly, having knowledge of culture/cultures and being able to relate through knowledge of one's culture also gives one an excellent marketing strategy. Each nation has own perception of other nation's religion, culture, and history. Understanding these perceptions allows for better marketing decisions. Geography, religion, cultures, history, and etc have huge influences on the marketing industry.

Other ideas that I will carry with me for a life time have to do with the ability to sell yourself by writing for a small newspaper. This will allow you to get big interviews and to possibly market yourself into a position for a company and etc. Also, I have a better appreciation of the resources available to me through the internet. The internet gives me/everyone a level playing field and gives one an opportunity to create their own Thermopylae.

There seems to be some resistance to the marketing and the internet and those who arent harnessing the technology may find themselves out of business in the future.

Before start of class I associated marketing with billboards, TV and Radio commercials and magazine promotions. As the class went on I was made more aware of marketing techniques and strategies and other powers at play in the marketing industry.

Other marketing influences and theories that I was made aware of include religion, history, environment, government, and politics. I also learned methods to marketing such as storytelling, systems approach, marketing segmentation, and etc. Also, i learned some things regarding the evolution of marketing, including history and modern marketing. Some history learned was of the influence that the military had on marketing strategies. Not just the U.S. military but centuries old military. Modern marketing strategies involve traditional strategies to revolutionary strategies using the internet. I also learned that marketing also involves extensive scientific research not just through human polls and basic statistics but extensive scientific research and involves things such as global warming, geography, and etc.

When comparing my work to others work, my items of interest linked to marketing seemed inline with others work, though some differences exist. Differences could likely be associated to certain ages where it is obvious in marketing that certain age groups react differently to different marketing methods. For example at certain ages people have a tendency of giving up changing (music, food, clothes). Also, depending on age and ethnicity one will depend on how one perceives the class lecture. Also, during class lecture it seemed that younger and older students level of participation depended on lecture topic. I think this was a strategy by the professor. It appears that some students got more out of the lecture than others based on looking over individual items linked to marketing based on the class lectures.

The homework associated with completing 50 items linked to marketing based on the class lecture is a good technique to learn about marketing. The assignments enforce one to learn the marketing terms and associate them to marketing theories and strategies. The fifty item assignment for each class seamed about right for me in that each assignment took a couple of hours to complete and were relatively challenging. However, based on other classmates work it appears not a lot of time was put into the assignments. Whether or not the fifty items assignment is enough depends on the amount of work put into the assignments. I personally thought the assignments were adequate, challenging, and a good learning experience.

Before the class I was familiar with the more obvious marketing methods in the industry like media commercials, billboards, and etc. This class taught marketing topics that were less obvious to me. For example, some history of marketing, storytelling and its roll in marketing, and other various marketing topics were taught. Based on this I better understand the applications of the marketing industry and better understand how decision making is decided in the marketing industry.

Also better understood is the importance of modern marketing fundamentals in a very diverse, global economy. Marketing is a very dynamic industry and has evolved from ancient military strategies, WWII, to modern marketing in a global economy and the internet. Based on my learning experience from this class I like to believe that I would have the capability to apply known and unique marketing strategies to the dynamic marketing world. Through discussions and assignments my marketing knowledge and skills have been improved and I also have a better appreciation of the marketing industry.

Student 13 Final Research Paper

The entire class was asked to write 50 things relating to marketing during each class and identify the five that are most important to them. My assessment of myself in comparison to my classmates discovered that no two people will hear anything the same. Based on the review of the fifty responses of my classmates, on average, approximately 25% (12-13) of my interpretations were similar to my classmates. This definitely proves that we do not all hear a story, the same way.

However, the remaining 75% consisted of either things I didnt hear or things that I did hear, but interpreted the essence of the statement in a completely different manner. Seeing that we were given the option of selecting our own 50 sayings, my research confirmed that we all have different interest. During my assessment of the class, I noticed that no two students listed the same fifty things. This is because students listed the fifty things that were important to them.

As a whole, the class became more accurate with linking things to marketing terms as the course progressed. Each class was diverse and unique in its own way, covering a broad array of topics. The first class covered military, government, history, culture, social status, and marketing. The second class addressed history, military, culture, nature, theory, religion, and corporations. In the third class, we discussed marketing strategies and products, social environment, holidays, and target marketing. The fourth class was a compilation of the first three classes: marketing, structure of industry, history, economy, military, government, marketing strategies, theory, and philosophy.

In regards to the class itself, the most interesting thing was the fact that the course was out of the box, it was different from any other class I have ever taken. The class allowed us to discuss our individual culture, and views while connecting them to marketing. There was no rigid syllabus, which allowed for the interaction of the students and development of critical thinking in regards to marketing.

For as the topics covered, one of the most interesting things I noted was history. It was quite interesting to discover how past experiences of every country, the story, is the foundation of our consumer behavior. In summary, each country has a history, [a story]. People grow up in a particular society that shapes their basic beliefs and values

The major cultural values of a society are expressed in peoples views of themselves and others, as well as in their views of organizations, society, nature, and the universe. Views are reflected in your [consumer] behavior. In summary, history has an indirect relation to marketing and the consumers behavior.

Another topic I found to be quite interesting is the correlation between psychology and marketing. Marketing is tricky; it makes you think one thing but actually means another. How the product or service is presented in the market, how the consumer perceives it in his or her minds [perceived value], will determine their decision. It starts within the mind and eventually spreads to other senses: you imagine [see] yourself with it, you imagine how it would feel to have it, and how society will view you if you have it. Its almost amazing how effective marketing can almost make you believe that life wouldnt be the same without certain products (i.e. computers, caller id, and cell phones). In many cases, marketing pressures [advertisements] and social status dictates whats important to a person and which purchases are necessary. Because suppliers know that billions of consumers experience these emotions, they advertise to appeal to a group of actual and potential buyers of a product or service [target marketing].

The most amazing thing I discovered is the motives behind marketing. Suppliers target children and adolescents, and design the commercials to give the kids a reason to tell their parents why they need it. Marketing also targets the disenfranchised and the elderly. In essence, marketing manipulates the minds of the nave and helpless segment of consumers; and they do this through television, primarily commercials. They call it neuro-marketing, brain reactions that get you to buy product

Its interesting how our society has evolved into this television and computer age. In the 60s and 70s, computers were not as prominent and most homes probably only had one television. We have to ask, when we became so dependent upon technology and when did having all these things become so important. Why did we allow ourselves to get forced into this marketing catastrophe? There are millions of questions and answers, but the fact is its the way of life today. Todays society just gotta have it. Social status is now determined by things, not values.

The strategies used in marketing are even more appalling than the motives. Its sad how memorable events and religious holidays are now used to prompt consumers to make a purchase. We can look at the Christmas Season that we are in now; many consumers are oblivious to the true meaning. Their goal is to save money at the huge sales. Among the other events and holidays that are marketed to make money are Memorial Day, Thanksgiving, and Columbus Day, just to name a few. Suppliers are so adamant about you making purchases that they start advertising way in advance. Christmas decorations were out in October, before Halloween.

The assignment should have been less than 50. I feel we should have written at least 30 things and submitted our personal top 20. However, the assignment was not a waste of time. Every aspect of the course was worthwhile. I feel that anytime you learn something, and are more educated and enlightened at the end of experience than you were in the beginning, then the exercise was worthwhile. The assignment did benefit me it was an exercise conducive to sharing and learning. Many of the classmates shared practices and beliefs of their country and culture, marketing strategies of their employers, and their views and ideas of the marketing industry. Most importantly, Dr. Morris shared his wisdom, ideas, quotes, talents, experiences in various countries, his assessment of students in other countries and his Elvis music.

Of all the 200 things I wrote from the four classes, I learned some things that I will apply to my personal life from now on. The first was being more diplomatic - the more educated you become, the more diplomatic you should be. Give every idea ten seconds; every idea carries a certain amount of power. Make money out of waste. Try to learn something about every religion and culture you dont have to like it, but learn something. Finally, hang around people you want to think more like.

In conclusion, this marketing class was truly a learning experience. What I enjoyed the most is the fact that I learned things that can be applied to my everyday life as well as my career; for example, our Morton Salt discussion, and the history behind the slogan. My marketing knowledge has definitely increased. I am now more enlightened about factual but not truthful advertisements, the strategies used in marketing, and how it affects the consumers behavior.

 

What the Raw Data Looks Like For the Same Class on the Same Day.

Remember this is the same class of students. The first class.

The student numbers that follow do not match with the above student numbers. Remember they can stop and ask me any time to link to marketing term.

What this tells me as their professor is I have to a better job explaining and breaking the barrier of asking a question.

Class 1
Student 1 50 Important Things and Definition


Fall 2006
9/9/06
I am not sure this student was able to link one statement to a marketing term in the first class. My guess is that just picked anything.
1 Price Businesses goal is to reduce overhead
2 Price Consumer is not rewarded as a result of lower overhead
3 Price Businesses raise prices even when overhead is lowered
4 Promotion Advertising aims at catching people's attention.
5 Promotion Advertising aims at making people remember the product
6 Motivation Attention and remembrance doesn't necessarily equate to increased sales
7 Motivation Marketing is often factual but not truthful
8 Motivation Successful marketing may leave out some important details
9 Place "Romance of the Three Kings" should be read by every marketing strategist
10 Targeting Relate a product or service to a story
11Targeting The story must be associated with a social group or link Not Sure of the Point
12 Positioning If you find success guard your strategy I do not think this is positioning. I did say this but did not link to positioning.
13 Positioning If you are successful, don't brag about it. I do not think this is positioning. I did say this but did not link to positioning.
14 Motivation If people discover what your successful tactics are they will copy
15 Positioning When a company discovers that something is important and can affect their image and/or profitability, they will assume control of it
16 Product Image has a direct effect on profitability
17 Segmentation Cinderella is the only story that is universally told throughout the world.
18 Place get your resources from your enemies
19 Place high context marketing involves establishing a relationship. I did say this but did not link to place.
20 Place Low context marketing is communicated strictly through words. I did say this but did not link to place.
21 Segmentation Many stories have universal themes but are expressed differently.  I did say this but did not link to segmentation.
22 Targeting People live through stories
23 Promotion People buy benefits, not products or services
24 Segmentation Know the history of your target market
25 Positioning Know the history of your product.
26 Positioning History may affect present and future decisions.
27 Segmentation Religion plays a role in censorship.
28 Positioning Exhibit diplomacy in business interactions
29 Segmentation Marketing must be changed depending on the needs and wants of people. 
30 Segmentation Immigration shifts cultural values
31 Segmentation With increased immigration, new marketing will be needed to adapt to cultural differentiation.
32 Positioning Marketing is circular. 
33 Targeting Attract new customers
34 Promotion Retain existing customers
35 Motivation Customer needs and wants are the most important part of marketing I did not say this DM
36 Segmentation Physical needs.
37 Segmentation Social needs.
38 Targeting Individual needs.
39 Targeting Wants are shaped by an individual's personality
40 Segmentation Want are shaped by a culture's personality
41 Promotion Value proposition
42 Place Every manager at Disney World must spend at least one day in a costume.
43 Targeting Dell focuses on "direct marketing".
44 Motivation Proctor and Gamble executives go to customer's homes to see what they actually want and need.
45 Segmentation Production and consumption create identified bonds among followers.
46 Motivation We buy stories of belonging attached to human experiences.
47 Product Brand names are symbols of stories.
48 Segmentation The military is far ahead of anyone else in terms of marketing their product.
49 Promotion People remember slogans.
50 Product Companies must adapt their current products to changing societal wants and needs.

Class 1
Student 2


1. slogan marketing is factual but not truthful
2. personal sales/marketing trick/gaining access you can get to talk to anyone by just telling them you are going to do an article on them for your school newspaper. Actually said to really work for the school newspaper. DM
3. marketing research/marketing strategy - the more you know about the institution (by using the newspaper), the better you will be in marketing. I was talking about the concept of Mega Trends and the use of newspapers. DM
4. psychology in marketing/marketing trick/online advertising - a company webpage will come up as the first screen when you are in a business The concept discussed was that an organization or University uses there own website as the first visible screen. DM
5. online advertising - a webpage must catch attention, hold attention, and make you think you are going to get some benefit from it.
6. marketing research - immediately call someone if you dont know the answer to something and that person does.
7. marketing research - look stuff up that you dont know immediately.
8. intercultural communication the challenge is to transfer understanding so that we all know what is being said.
9. intercultural communication - we should use stories from someones culture to discuss with him a product/idea/service so that he could link the story to the product/idea/service.
10. intercultural communication - most stories are universal but particular stories are unique to our own culture; themes are universal but the presentation of the way the theme is played out is unique to a culture
11. marketing research/slogan - get your resources from your enemy
12. high context and low context - high context is better because its the relationship thats important when we figure out meaning instead of low context where we figure out the meaning through the words.
13. interpersonal communication/social marketing - people tell you that marketing is a science but it really is that we all live through stories and that its better to market through that relationship. I say that science is also a story. DM
14. social marketing - stories weve been told growing up shape our thinking
15. intercultural communication - dont assume people dont know what youre saying because of the way youre saying it (multicultural aspect)
16. interpersonal communication - if you dont know the answer, ask for clarification from the person who is speaking
17. marketing research - knowledge of history can help you make better decisions
18. censorship/religion - religion plays a role in marketing; of whats allowed and not allowed through censorship
19. customer service - treat the customer in a diplomatic way
20. interpersonal communication/social marketing - dont assume your target knows what youre talking about
21. interpersonal communication/social marketing - things are not linked through science, theyre linked through storytelling Science separates which effects linkages. DM
22. consumer behavior - whatever you try to do, and youre successful, people will do it
23. advertising/interpersonal communication - marketing themes and stories makes it more meaningful to the consumer
24. advertising/slogans/consumer behavior/psychology in marketing - slogans and ads dont necessarily equate to purchasing
25. systems approach to marketing - instructional design. Instructional design applies a systems approach DM
26. target marketing/theory - National Geographics The Ascent of Man; science is trying to prove a different story than other stories about where people came from
27. intercultural communication - each culture has their own story about where they came from/cultures identity (cosmology)
28. customer-centered company - idea of nation-state is relatively new in history of the world; the nation-state does not want to be linked to anything else; they want you to be loyal to wherever you are from
29. differentiation - products are changed according to the needs and wants of people
30. government regulation - nation-states are being challenged by NAFTA because they are being looked at as products/services
31. historical theory/habitual consumer behavior - historically what happens is if you cant kill them all, they will kill you. I think I was suggesting that a point people must get along. DM
32. government regulation/intercultural communication - the immigration problem with people from Mexico is our first major attack on the Protestant legal/value/moral systems with the numbers of people who will out do our system, so we sending their children to school they are not at home, to attempt to switch the child to a Protestant story in contrast to their home Mexican cultural story. Suggesting this country was founded on Protestant values. Mexican immigration will add to the power of Roman Catholic values. DM
33. intercultural communication/consumer behavior - the movement of people throughout the world does impact marketing, cultural norms, and the way people see the world
34. marketing theory/marketing research/marketing strategy/slogan - one way to look at the world is historically. Marketing education rejects historical context as a influence on the actions of people. DM
35. marketing theory/marketing research/marketing strategy - we dont want to look at history as a theoretical source for arguments and make decisions about current actions; we want to change the histories
36. marketing history/marketing strategy/marketing theory - we think history is communist and doesnt want us to make up our own idea about how marketing started. Communism takes a historical perspective. DM
37. group/marketing strategy - everyones work should help each other in an ideal business situation
38. group/marketing strategy - if you dont have something someone else doesnt have, it will trigger your memory and add to your breadth of knowledge
39. marketing theory/marketing strategy - you can see marketing as a line or a circle; the professor sees it as a circle
40. marketing strategy/intercultural communication/outsourcing - businesses use foreign workers for cheap labor (movie)
41. marketing strategy - all of the unions overall plan for world government is driving prices up (movie)
42. word-of-mouth influence/online advertising - the professor went through his website with the class because he said it will be our only exposure to it. I attempted to show them the thinking and reasoning for marketing actions taken on website. DM
43. interpersonal communication - our top 5 items from todays class were not in the textbook
44. marketing/production cost - it takes a lot to get a slogan, even though the professor could have given it to a business for a whole lot less
45. group/interpersonal communication/marketing strategy - when we share work with others, it is the common experience we are drawing from to see what others think are important to them
46. government regulation/psychology in marketing - during the Exclusionary Laws and Immigration Act of Oct. 1965, the U.S. scared all the European immigrants by threatening to bring in the Chinese to work for cheaper rates. I was talking about the immigration laws from the 19th century right up to the 1960s. DM
47. intercultural communication - if the dominant group in the U.S. becomes Mexican, then they would have a Roman Catholic view of the world and also a view that would be influenced by the Mayan/Incan culture, not of English/Irish/European/Protestant culture
48. interpersonal communication/intercultural communication/public relations - we have to be tolerant when explaining something to someone from another culture
49. interpersonal communication - we all hear and say things from our own perspective.
50. interpersonal communication/intercultural communication - one story we all know, even though its told differently in other cultures is "Cinderella"

Class 1
Student 3


1. (Promotion, Targeting, and Motivation) Marketing is factual but not truthful.
2. Consumer Satisfaction) Being diplomatic in speaking or writing communication. Applying acceptable language DM
3. (Promotion) Sale prices in flyers and ads, rarely a real sale.
Do not understand DM
4. (Consumer Behavior) Commercials on TV.
5. (Consumer Behavior) Social Status in advertising and distribution.
6. (Public Relations) Telling the truth when products go bad.
7. (Distribution of Products) The use of e-bay for selling products worldwide.
8. (Systems Approach Model) The use of instructional decision. Design DM
9. (Marketing Tool) The use of deception in advertising.
10. (Marketing tool) The use of illusion in advertising.
11. (Consumer Behavior) Social Status in advertising and distribution. Repeated DM
12. (Distribution) Movement of products and services.
13. (Positive Image) Talking about yourself to help sell product or service.
14. (Consumer Satisfaction) Treating people nice and diplomatic.
15. (Promotion) The use of interpretation of products.
16. (Promotion) Using the human condition.
17. (Communication Tool) Paraphrasing for clarification.
18. (Promotion) Bayh/ Dole Act.
19. (Marketing Strategy) Knowledge of history.
20. (Diplomacy) Dividing Countries for power and product control.
21. (Marketing Strategy) How governments and religion play a role.
22. (Marketing Tool/ Promotion) UNH newspaper.
23. (Positioning/Networking/Exposure) Writing articles about influential people you want to meet and use for a connection later.
24. (Positioning/Networking/Exposure) Local newspaper writing to gain access to people or events.
25. (Recruiting/Promotion) Companies use of media for advertising.
26. (Marketing Tool/Promotion) Website use, first impression big and inexpensive.
27. (Marketing Tool/Promotion) Webpage to get attention, get the most benefit for your own exposure.
28. (Market Strategy/Promotion) Associate product ad with Three Kingdom of God for that specific culture, everyone know that story in China. Wrong title Romance of Three Kingdoms. DM
29. (Marketing networking) If you know someone that knows the answer call them and find out.
30. (Marketing Tool) The use of resources like computers to look things up quickly.
31. (Global Marketing) Intercultural Communication for global products.
32. (Marketing Strategy) Target products at culture differences to get the most out of it, the best known stories of that culture.
33. (Marketing Strategy) Do not assume a person knows.
34. (Promotion)/Targeting) Known stories, relate product to culture link to consumer.
35. (Promotion/Targeting) Cinderella most known theme around the world, link to consumer.
36. (Promotion/Targeting) Universal theme then unique to that culture, link to consumer.
37. (Consumer behavior) High and low context.
38. (Promotion) Religion plays a major role in marketing.
39. (Marketing Tool/Promotion) Live through stories, link to consumers.
40. (Promotion) Slogans and ads do not necessarily equate to the buying of the product.
41. (Promotion) Science is a story.
42. (Marketing Differential) Nation State vs. Geographical Nation State wants to maintain power from their story.
43. (Marketing Differential) Nation State vs. NAFTA free trade.
44. (Promotion/Targeting) Market system based on value system (legal and moral).
45. (Distribution/Targeting) Movement of peoples could change market share.
46. (Distribution/Targeting) Communism looked at history and made market decisions.
47. (Distribution/Targeting/Promotion) One way to look at the world is through history.
48. (Marketing Strategy) Get resources from your enemy.
49. (Marketing Strategy) Have your products link to the cultures stories to create a link with the masses.
50. (Marketing Strategy) Get the meaning through the relationships in the cultures story.

Class 1
Student 4


1. Slogan: we make tomorrow
2. B2B: the exchange of the products and information among enterprises through internet. Sale? DM
3. B2C: the online selling of goods directly to final customers.
4. Online Advertising: search yahoo and you will get lots of links to other website
5. Outsourcing: the delegation of non-core operations or jobs from internal production within a business to an external entity (such as a subcontractor) that specializes in that operation
6.Cultural Difference: dont pretend that the person does not know what you are saying, it just because you are not putting in his way of understanding.
7. Customer service: treat your customer in a diplomatic way
8. Government regulations: India government forces Coca Cola to expose their secret
9. Communication: ask for help as soon as you are in need
10. Social marketing: you can never reject the story which you were born with
11. Communication: use the Romance of Three Kingdom to start an conversation with a Chinese
12. Role- change: the Universities are no longer a place for education only but business as well
13. Promotion and motivation: Marketing is factual but not truthful
14. Trade protection: China is now suffer the limitation of export textile by USA
15. C2C: exchanges of goods and information between final consumers like we did in E-Bay
16. Consumer behavior: no body will follow you until you have proved that you are doing right
17. Seek common ground while reserving differences: Cinderella is the story that has all kinds of vision in most countries
18. Interpersonal communication: we tell the world differently due to our own perspective.
19. Marketing Tool: the use of deception and illusion in advertising
20. Discount strategy: Wal-Mart sells at the lowest price to attract more customers. Wal-Mart does not sell all items at the lowest price. DM
21. Convenience store: 7-11 opens at early and close late which make us convenient
22. Public relations: telling the truth when problem occurs Not really. DM
23. Marketing strategy: how religion play a role in marketing
24. Word-of-mouth influence: personal communication about a product between friends and neighbors
25. Promotion: Slogan and ads dont necessarily equal to the real product
26. Marketing strategy: get resources from your enemy
27. Online ads: hold the attention of the benefit on the website
28. System approach to marketing: instructional design
29. Intercultural communication: marketing can be performed historically
30. Consumer behavior: marketing is a high and low context
31. Deception distribution: E-bay and pounds for ship Not sure what saying? DM
32. Sales promotion: get 2 for $3
33. Pull strategy: Coco Cola spends hundreds of thousands on ads. Push DM
34. Service after-sale: IBM guarantee global repair service
35. Consumer behavior: customers usually use the same brand constantly
36. Target market: Themes universal but presents individually
37. Marketing-skimming price: setting a higher price for a new product to make more revenues Forgot the concept of moving down with the falling price. DM
38. Gender Segmentation: Esprit divides its brand into two parts which based on the gender
39. Outlet: an off-price retailing operation that is owned directly by the factory
40. Perception: Science is also a story
41. Accessory Promotion: we purchase the products and related accessories as well
42. Target marketing: select the right customer of your product
43. Marketing research: do the research before promote a new product
44. Brand extension: using a successful brand name to lunch a new product in a new category
45. Marketing strategy: selling pre-paid cards to get the cash back quickly
46. Fashion: youngsters like to catch the top fashion and buying things irrationally
47. Marketing tool: the yellow page
48. Recruiting/promotion: companies use of media for advertising
49. Promotion: figure out the story that links to the customer.
50. Customer behavior: social status in advertising and distribution.

Class 1
Student 5

50 Things From Class

1. Deceptive Marketing-Many ads are factual but not truthful
2. Public Relations-The way you introduce/present yourself
3. Consumerism-Buy Bayh Dole Act-concept of marketing changes
4. Target marketing/Institutional Marketing-Universities are a business
5. Consumer Behavior/Advertising-Flyers, Ads, Commercials, Promotions and Slogans
6. Consumer Behavior-Ads don't necessarily equate to buying the product
7. Customer Lifetime Value-Consumer is always right theory
8. Customer Service/Public Relations -Use diplomacy
9. Marketing Strategy-Instructional Design-systems approach to marketing
10. Marketing Process-Find repetitive model that you can use as your design
11. International Marketing/Marketing Strategy-Romance of Three Kingdoms 600 A.D. -greatest strategies book in the world
12. Niche Marketing-Social Status
13. Psychographic Segmentation-Deceptive Marketing
14. Perception/Selective Attention-Interpretation (seeing things the way you want to but needing to learn what is actually the way it is)
15. Social Responsibility Marketing/Ethics- Clarification-asking for answers/understanding-if you don't know something
16. Benefit segmentation/ societal marketing concept-Who is beneficial/benefits from the marketing strategy
17. Characteristic Consumer Behavior-Cultures affect marketing
18. Enlightened Marketing-Knowledge of cultures help with understanding marketing
20. International Marketing/Brand Marketing-Cinderella most publicized story in the world
21. Bench marking/Competitor Analysis-Get marketing resources from your enemy
22. Advertising-High Context (through relationships-Low Context (through words)
23. Intermarket Segmentation-Link marketing in cultures in which the person from the other country can relate to in their own country (ex. stories)
24. Competitive Marketing Strategies- Whatever you try -give it your best-everyone else will want it too
25. Product Market Expansion/Segmented Marketing-Marketing is built on "differentiation"
26. Global Marketing-Free Trade Act-attacks on Nation/State
27. International Marketing-NAFTA
28. Customer Loyalty-Nation/State wants loyalty to where you are & loyalty to that only
29. Demographic Marketing-Dominant groups (cultures) control marketing
30. Consumer Needs-Marketing changes/value system is changing
31. Geographic Marketing/Product Adaptation-Movement of people affects marketing
32. Marketing Strategy-Marketing is either linear or circular
33. Government Marketing- Government affects/ influences marketing
34. Cause Related Marketing-Religion affects/influences marketing
35. Exclusive Distribution Marketing/Monopolizing the market-DeBeers controls most of the world's diamond market
36. International Marketing-If product applies to more than one country
37. Contract Manufacturing-It costs only 5.00 to mine a diamond
38. Market Segmentation-Geography is a marketing factor
39. Demographic Segmentation-Age, race, gender, levels of education-all factors in marketing
40. Income Segmentation-Income-different levels of marketing for products for different levels of income
41. Deceptive Marketing/Perception-Don't believe everything you read
42. Strategic Planning-Marketing is managing profitable customer relationships
43. Marketing Process-The process by which companies like Wal-Mart & Costco create for marketing a set of high values and standards that help them to form long lasting relationships with customers
44. Capturing Value from Customers-Customer/Value satisfaction-factors for marketing and managing customers and the relationships with them
45. Market Segmentation/ Target Marketing-Find the right product for that area and what the customers in that area are lacking and/or in need of
46. Word of Mouth/Buzz Marketing-Someone buys something good/bad -they tell someone else and that someone else tells someone else and so on
47. Globalization Marketing-/ Viral Marketing-Tools for Marketing like the Internet allowing your product to go global and helping to get your product to be known elsewhere
48. Marketing Offers-Incentives-coupons, discounts, free items-getting your product out there and tested by the consumer-consumer feedback
49. Promotional Marketing-Retaining Customers by offering such items as frequent flier miles, credit card cash back incentives-perks for why the customers should stay with your company/business
50. Marketing Concept-Be careful not to set your expectations too high-disappointment-loss of customers for failing to meet those expectations-Too Low-be outdone by a better competitor-loss of stock values

Class 1
Student 6


50 Items I Found Interesting

1) [Public Relations] Talked about your education and teaching
2) [Knowledge of culture] History of culture
3) [Diplomacy/ Social Status] Marketing as a demographic and groups getting along
4) [Marketing Segment] Religion related to marketing
5) [Business Process] Over-head
6) [Economic Environment] Past to present as related to marketing strategies
7) [Four Ps/Place] TV and catholic priest to control censorship
8) [Sales] Reporter to gain access and make a story
9) [Partner Relationship Management] Get incorporated with other affiliations
10) [Internet] WebPages comes up first when opening web bar
11) [Demography] Speaking multiple languages
12) [Strategist] Romance of three kings
13) [Customer] Get clarification if have a question
14) [Learning] Concept of getting information right away
15) [Social Status] Appear to be poor
16) [Deception Distribution] E-bay and pounds to dollars
17) [Subculture] Dont assume person doesnt know perhaps a language barrier
18) [Maslows Hierarchy of Needs] Link story to product or service
19) [Target Marketing] Cinderella, different version for all cultures
20) [Target Market] Themes universal but presentation are unique to culture
21) [Slogan/public Relations] Marketing is factual but not truthful
22) [Consumer Behavior/High Context] Get your resources from your enemies
23) [Low Context] Understand meaning through words only
24) [Social Classes] Live through stories, not tolerant of others stories
25) [Perception] Science is also a story
26) [Group] Whatever you try and are successful at, everyone will do
27) [Marketing Offer] Slogans dont equal purchase of product
28) [Belief] Marketing built on differentiation
29) [Wants/Needs] Produced on wants and needs of people
30) [Demarketing] Free trade is challenging the nation state
31) [Demands] Movement of people challenging market
32) [Macroenvironment] Value system of marketing will change with nation state change
33) [Marketing Process] Movement of people will impact business and the way things are done
34) [Marketing Audit] Dont look at history for marketing
35) [Microenvironment] Business world, his work should help you
36) [Potential Profitability/Butterflies] Things that are important to the customer relates to marketing
37) [Customer Relationship Management] Important to be diplomatic
38) [Public Relations] No one tells the truth
39) [Government Relations] Subsidizing research
40) [Promotions] Deceptive advertisements
41) [Distribution] Supply and demand
42) [Attitude] Got milk?
43) [Buyers Decision] Generic vs. name brand
44) [Performance Review] Business and vendor relationship
45) [Selective Attention] Only reading part of the information
46) [Lifestyles] Old and new images to attract all ages
47) [Family Buying Influences] Target everyone in the family
48) [Slogan] The most trusted name in news CNN
49) [Deception] Diamonds
50) [Culture] Using the same brand as your family

Class 1
Student 7


1) How does/will Religion play into the marketing world? -
MARKETING TERMS = Storytelling, Ethics, Marketing, Globalization
2) How does/will Culture play into the marketing world? -
MARKETING TERMS = story telling Needs & Wants of customers, Ethics,
Marketing, Social Responsibility, Price, Product
3) NAFTA - MARKETING TERMS = Marketing research, Consumer
Behavior, Social Responsibility, Corporate, Marketing, Exchange, Price
Terms, New Product Development, Transportation, Geographic
4) What influence does/did/will Military have on yesterdays/todays marketing strategies? MARKETING TERMS = Marketing Research, Marketing Concept, Census, Image
5) Obviously Social Status in some markets is a main target.
MARKETING TERMS = Market Research, Image, Census, Statistics, Social Status
6) News Papers is big marketing opportunity what will become of
it in age of internet? MARKETING TERMS = Needs & Wants of Customers,
7) Impact of Iraq War and western occupation of Muslim states -
MARKETING TERMS = image, globalization, psychology
8) Is Dishonesty an actual marketing strategy? - MARKETING
TERMS = image, psychology, behaviorism, traits
9) Western Globalization impact on world in long future -
MARKETING TERMS = image, psychology, ethics, social responsibility
10) pricing wars are good for consumer - MARKETING TERMS =
marketing concept, needs and wants, value proposition, Price
11) Distribution methods is critical and industry often market
this as a upper hand - MARKETING TERMS: competitive analysis,
macro/micro environments.
12) Winston Churchill and his diplomatic ways are well known.
Is this taught today? MARKETING TERMS: social responsibility, customer wants, competitive analysis, ethics.
13) Deceptive Marketing is a actual & common strategy?
MARKETING TERMS: social responsibility, story telling, ethics
14) Consumer Behavior is a science and includes many variables?
MARKETING TERMS: theory, qualitative, quantitative, religion, science, statistics, census
15) Public Relations is an obligation? MARKETING TERMS: ethics,
16) how does Story Telling involve marketing? MARKETING TERMS:
storytelling, symbols, cosmology
17) understanding History helps in marketing how? MARKETING
TERMS: story telling roles, social status, religion, philosophy
18) High & Low Context - MARKETING TERMS: market resources,
relationship, storytelling
19) Where/how does Physiology come into play in marketing -
MARKETING TERMS: behaviorism, geographic, religion, profiling, Census
20) Who's on the Consumers side? - MARKETING TERMS: Consumer
Product Safety Commission, consumer affairs, consumer reports
21) Advertising- MARKETING TERMS:
22) some of the more famous Slogans in marketing - MARKETING
TERMS: Image, marketing concepts, product, promotion
23) What is an example of a marketing Systems Approach Model-
MARKETING TERMS: needs and wants of customers, marketing plan
24) How does/will Politics effect marketing industry - MARKETING TERMS: Social responsibility, globalization
25) How does/will Science effect marketing industry - MARKETING
TERMS: marketing research
26) Understand better the concept of Personnel Selling- MARKETING TERMS: promotion, magazines, newspapers
27) what are the main Resources in marketing industry- MARKETING TERMS: logistics, transportation
28) How important is to understand Cultural Commons (any
examples?)- MARKETING TERMS: story telling, market targeting, market research
29) How important is to understand Cultural Differences (any
examples?)- MARKETING TERMS: story telling, market targeting, market research
30) Different Cultural Marketing Strategies- MARKETING TERMS:
market targeting, market research, globalization, industrial
classification, segmentation
31) How does/will Government Influence marketing industry-
MARKETING TERMS: social responsibility, ethics, globalization
32) How does religion Influence marketing - MARKETING TERMS:
story telling, market research, social responsibility
33) what are some Business Politics in the marketing industry
(examples?) - MARKETING TERMS: globalization, social responsibility
34) What is some examples of Competition and marketing? -
MARKETING TERMS: marketing planning, promotion, marketing research, company positioning
35) Demarketing: Discourage driving by encouraging carpooling,
mass transit (other examples?). - MARKETING TERMS: market research, social responsibility
36) Market Strategies: differentiate & position itself from the
competition, value proposition, market targeting.- MARKETING TERMS: product lines, market targeting, globalization, consumer behavior
37) Relationships: Society, culturally, gender- MARKETING
TERMS: market plans, customer needs & wants, product, promotion
38) Relating Directly marketing: what are some examples? -
MARKETING TERMS: market research, customer wants & needs, promotion
39) how has/will Environment concerns play into marketing
industry? - MARKETING TERMS: market research, globalization, ethics,
social responsibility
40) What are some current BUSINESS MODELS? What are the more
successful ones?:- MARKETING TERMS: market research, systems approach, story telling
41) How has business models evolved? Is there huge difference
from now and then?- MARKETING TERMS: globalization, market research
42) What is the factual but not truthful all about in marketing?- MARKETING TERMS: market concepts, market research
43) who are some of the people whom made biggest mark in
evolving marketing methods (Andy Warhall, etc.)- MARKETING TERMS: market concepts
44) Where is marketing going?- MARKETING TERMS: marketing
research, globalization, market targeting,
45) vulgarism in marketing...what is this strategy? (women,
fighting, pornography,..)- MARKETING TERMS: marketing concepts, needs & wants of customers, market research,
46) learning marketing through education vs. experience, etc-
MARKETING TERMS: marketing concepts
47) What is some old/new technology examples? - MARKETING
TERMS: globalization, systems approach, military,
48) Macro-economics and marketing. - MARKETING TERMS: economics, WTO, globalization
49) Micro-economics and marketing. - MARKETING TERMS:
economics, WTO, globalization
50) Trends in marketing? - MARKETING TERMS: market research,
statistics, mono/poly/non linear, globalization

Class 1
Student 8

 
1. slogan marketing is factual but not truthful
2. personal sales/marketing trick/gaining access you can get to talk to anyone by just telling them you are going to do an article on them for your school newspaper
3. marketing research/marketing strategy - the more you know about the institution (by using the newspaper), the better you will be for marketing
4. psychology in marketing/marketing trick/online advertising - a company webpage will come up as the first screen when you are in a business
5. online advertising - a webpage must catch attention, hold attention, and make you think you are going to get some benefit from it
6. marketing research - immediately call someone if you don't know the answer to something and that person does
7. marketing research - look stuff up that you don't know immediately
8. intercultural communication the challenge is to transfer understanding so that we all know what we are saying
9. intercultural communication - we should use stories from someone's culture to discuss with him a product/idea/service so that he could link the story to the product/idea/service
10. intercultural communication - most stories are universal but particular stories are unique to our own culture; themes are universal but the presentation of the way the theme played out is unique to a culture
11. marketing research/slogan - get your resources from your enemy
12. high context and low context - high context is better because it's the relationship that's important when we figure out meaning instead of low context where we figure out the meaning through the words
13. interpersonal communication/social marketing - people tell you that marketing is a science but it really is that we all live through stories and that it's better to market through that relationship
14. social marketing - stories we've been told growing up shape our thinking
15. intercultural communication - don't assume people don't know what you're saying because of the way you're saying it (multicultural aspect)
16. interpersonal communication - if you don't know the answer, ask for clarification from the person who is speaking
17. marketing research - knowledge of history can help you make better decisions
18. censorship/religion - religion plays a role in marketing; of what's allowed and not allowed through censorship
19. customer service - treat the customer in a diplomatic way
20. interpersonal communication/social marketing - don't assume your target knows what you're talking about
21. interpersonal communication/social marketing - things are not linked through science, they're linked through storytelling
22. consumer behavior - whatever you try to do, and you're successful, people will do it
23. advertising/interpersonal communication - marketing themes and stories makes it more meaningful to the consumer
24. advertising/slogans/consumer behavior/psychology in marketing - slogans and ads don't necessarily equate to purchasing
25. systems approach to marketing - instructional design
26. target marketing/theory - National Geographic's The Ascent of Man; science is trying to prove a different story than other stories about where people came from
27. intercultural communication - each culture has their own story about where they came from/culture's identity (cosmology)
28. customer-centered company - idea of nation-state is relatively new in history of the world; the nation-state does not want to be linked to anything else; they want you to be loyal to wherever you are from
29. differentiation - products are changed according to the needs and wants of people
30. government regulation - nation-states are being challenged by NAFTA because they are being looked at as products/services
31. historical theory/habitual consumer behavior - historically what happens is if you can't kill them all, they will kill you
32. government regulation/intercultural communication - the immigration problem with people from Mexico is our first major attack on the Protestant legal/value/moral systems with the numbers of people who will outdo our system, so we are sending their children to school they are not at home, to attempt to switch the child to a Protestant story in contrast to their home Mexican cultural story
33. intercultural communication/consumer behavior - the movement of people throughout the world does impact marketing, cultural norms, and the way people see the world
34. marketing theory/marketing research/marketing strategy/slogan - one way to look at the world is historically
35. marketing theory/marketing research/marketing strategy - we don't want to look at history as a theoretical source for arguments and make decisions about current actions; we want to change the histories
36. marketing history/marketing strategy/marketing theory - we think history is communist and doesn't want us to make up our own idea about how marketing started
37. group/marketing strategy - everyone's work should help each other in an ideal business situation
38. group/marketing strategy - if you don't have something someone else doesn't have, it will trigger your memory and add to your breadth of knowledge
39. marketing theory/marketing strategy - you can see marketing as a line or a circle; the professor sees it as a circle
40. marketing strategy/intercultural communication/outsourcing - businesses use foreign workers for cheap labor (movie)
41. marketing strategy - all of the unions' overall plan for world government is driving prices up (movie)
42. word-of-mouth influence/online advertising - the professor went through his website with the class because he said it will be our only exposure to it
43. interpersonal communication - our top 5 items from today's class were not in the textbook
44. marketing/production cost - it takes a lot to get a slogan, even though the professor could give it to a business for a whole lot less
45. group/interpersonal communication/marketing strategy - when we share work with others, it is the common experience we are drawing from to see what others think are important to them
46. government regulation/psychology in marketing - during the Exclusionary Laws and Immigration Act of Oct. 1965, the U.S. scared all the European immigrants by threatening to bring in the Chinese to work for cheaper
47. intercultural communication - if the dominant group in the U.S. becomes Mexican, then they would have a Roman Catholic view of the world and also a view that would be influenced by the Mayan/Incan culture, not of English/Irish/European/Protestant culture
48. interpersonal communication/intercultural communication/public relations - we have to be tolerant when explaining something to someone from another culture
49. interpersonal communication - we all hear and say things from our own perspective
50. interpersonal communication/intercultural communication - one story we all know, even though it's told differently in other cultures is "Cinderella"

I will keep adding this information and feedback.


emaildavidmorris@gmail.com
My www.skype.com is dmorris693

1996 - 2008
3/22/08

Instructional Quotes

"The memorizers remember nothing of value." David Morris






learning centered instruction
Computer based instruction
 Learning oriented
Programmed Instruction
Learner guidance
 Multimedia resources
 Learning goals
 Are not theory neutral
 Authoring system
 How to lessons
 Instructional development
 

 

 

 Examples and non-examples

 ID theory